Company Description
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.
Job Description
- Support in the planning and execution of marketing campaigns across various internal and external channels
- Coordinate with various stakeholders and teams to ensure campaigns are aligned with overall marketing strategies and goals.
- Identify trends and develop campaigns to improve marketing campaigns or A/B test for insights
- Monitor and report on campaign performances across various internal and external channels to measure the effectiveness of content and campaigns, providing insights and recommendations for optimisation.
- Plan and manage online and offline activations to enhance brand visibility, awareness and engagement
- Create engaging and high-quality video content for social media platforms such as Tiktok and Instagram.
- Contribute to brainstorming sessions and generate innovative ideas for in-app and social media marketing campaigns.
- Manage in-app asset calendars to maintain user engagement and retention.
- Collaborate with graphic designers and other marketing team members to produce visually appealing campaign assets, including graphic design and copywriting.
- Coordinate influencer partnerships, including identifying and reaching out to potential influencers, negotiating terms, tracking deliverables and assessing performance.
- Undertake ad-hoc tasks and projects assigned by the Brand Team
Qualifications
- Note: 6 months Inernship. Intern to start internship from Jan 2025.
- Currently pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field is a plus, but not mandatory.
- Meticulous and detail-oriented with the ability to multitask and prioritise tasks effectively.
- Proactive and can-do attitude, with a strong interest in brand, marketing, consumer trends, and technology.
- A Carousell user and/or familiar with using the Carousell app and its features (include your Carousell username in your application!).
- Basic knowledge of design tools or video editing apps such as Canva, Capcut, etc.
- Strong written and verbal communication skills.
- Previous internship or relevant experience in marketing is a plus but not mandatory.
Additional Information
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