We are seeking a proactive Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for the end-to-end management of both email and platform-based marketing campaigns. This role demands a balance of creativity and analytical skills to craft compelling marketing messages and ensure their effective delivery and optimization.
Key Responsibilities:
- Design and implement direct email marketing campaigns.
- Develop and manage marketing campaigns across various platforms (CleverTap, Hubspot, Cialfo app).
- Write, proofread, and edit copy for various marketing channels, ensuring consistent voice, and strategic segmentation.
- Oversee the strategic planning and execution of marketing campaigns from conception through to analysis.
- Analyze campaign performance and measure results, providing detailed reports and insights.
- Continuously optimize and test marketing campaigns to maximize reach and effectiveness.
- Collaborate with design teams to guide and refine marketing visuals.
- Stay updated with the latest industry trends and advancements to keep campaigns innovative and effective.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in marketing campaign management, particularly with email and digital platforms.
- Strong understanding of copywriting, graphic design fundamentals, and content creation.
- Experience with analytics, SEO, and marketing campaign reporting.
- Excellent organizational and project management skills.
- Strong attention to detail and ability to work under tight deadlines.
- Creative thinker with data-driven analytical aptitude.
- Excellent communication and interpersonal skills.
