Marketing Manager

Roles & Responsibilities

The Marketing Manager will be responsible for both brand management and digital marketing initiatives, ensuring a balanced focus on enhancing the school's visibility and engagement across multiple channels. This role requires a high level of creativity, attention to detail, and project management skills. Experience with CRM systems like HubSpot, high proficiency in analytics, sales support, social media management, and hands-on experience in running campaigns on Google and Facebook are essential. The role also involves managing and optimizing the marketing budget to ensure cost-effective campaigns. The ideal candidate will be a 360-degree marketing professional, knowledgeable in all facets of marketing.

• KEY RESPONSIBILITIES

• Brand Management:

Develop and implement comprehensive branding strategies.

• Ensure brand consistency across all marketing channels and materials.

Collaborate with internal and external teams to enhance brand visibility and engagement.

• Identify and leverage opportunities to increase brand awareness.

Manage public relations efforts to maintain a positive brand image.

• Oversee the creation and distribution of promotional materials.

Plan and execute brand events and sponsorships to enhance brand presence.

• Develop Digital Marketing Strategies:

Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

• Develop and monitor campaign budgets.

Plan and manage social media platforms.

• Prepare accurate reports on our marketing campaigns overall performance.

• Content Creation and Management:

Coordinate with advertising and media experts to improve marketing results.

• Identify the latest trends and technologies affecting our industry.

Evaluate important metrics that affect our website traffic, service quotas, and target audience.

• Work with your team to brainstorm new and innovative growth strategies.

• SEO and SEM:

Plan, execute, and measure experiments and conversion tests.

• Optimize user funnels.

Collaborate with internal teams to create landing pages and optimize the user experience.

• Analytics and Reporting:

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

• High proficiency in analytics to track and report performance.

• Sales Support:

Provide support to the sales team by generating leads through digital channels.

• Assist in creating sales materials and presentations.

• Campaign Management:

Hands-on experience in running campaigns on Google and Facebook.

• Analyze and optimize campaign performance to achieve key metrics.

Numbers-oriented approach to evaluate and improve ROI.

• Budget Management:

Develop and monitor marketing budgets.

• Ensure cost-effective allocation of resources and optimize spending to achieve the best results.

• CRM and CMS Management:

Experience with CRM systems like HubSpot is a plus.

• Manage and optimize CMS platforms, preferably WordPress.

• JOB REQUIREMENTS

Bachelors degree in Marketing, Information Technology, or a related field.

• Experience Required: 8 to 10 Years

Proven working experience in digital marketing, particularly within the industry.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Experience in optimizing landing pages and user funnels.

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools.

• Experience in setting up and optimizing PPC campaigns on all major search engines.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

• Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

• Experience with CRM systems like HubSpot.

Proficiency in CMS platforms, especially WordPress.

• Key Skills:

Strong verbal and written communication skills.

• Comprehensive knowledge of all facets of marketing, including brand management and digital marketing.

Excellent organizational and time management skills.

• Creative and innovative thinking.

Ability to work in a fast-paced, high-pressure environment.

• Strong project management skills.

Numbers-oriented approach with a focus on metrics and ROI.

• Ability to manage and optimize budgets effectively.

Working Days:

• 5 days per week
  
  Location: Onsite
  
• Benefits:

- 21 days Annual Leaves per year

- 5 days Emergency leaves per year

- Child Subsidy Scheme: Employee discount tuition & transport fee for kids studying in GIIS or any of its entities (based on school policy)

- Transport Facility provided across Singapore

Job Types: Full-time, Permanent

Pay: $6,000.00 - $7,000.00 per month

Benefits:

• Gym membership

Health insurance

• Professional development

Schedule:

• Monday to Friday

* Weekend availability

Education:

• Bachelor's or equivalent (Preferred)

Experience:

• Marketing: 8 years (Preferred)

Work Location: In person