Job Duties & Responsibilities
Supporting VP Marketing APAC for the following:
- Relationship Management: Build and maintain strong relationships with key stakeholders (internal and external).
- Campaign execution: Collaborate with internal stakeholders to integrate brand partnership into overall marketing strategies. Drive execution of joint marketing campaigns and manage both internal stakeholders and external agency partners to ensure alignment to brand guidelines as well as drive innovative partnership ideas and concepts. Spearhead the development of a dynamic marketing calendar, orchestrating high-impact thematic and tactical campaigns to drive revenue growth. Implement sophisticated audience segmentation strategies to create hyper-targeted, high-converting marketing campaigns.
- Trade marketing: Support Senior Sales Manager to manage trade releases and trade presentations, co-host travel agent visits, develop and implement joint marketing-sales initiatives with key trade partners.
- Public Relations: Management of offline and online media, including hosting of media visits, track published PR articles, enquiries, etc.
- Budget Management: Develop and manage budget effectively. Ensure cost-effective execution of marketing partnership initiatives without compromising quality or impact.
- Measurement and Reporting: Drive Key Performance Indicators (KPIs) for marketing brand partnerships to measure success and efficacy. Provide regular reporting and updates to internal stakeholders on the status and performance of the marketing efforts. Leverage real-time sales insights to refine marketing campaigns for maximum impact on revenue KPIs. Regularly analyze and report on marketing's contribution to sales pipeline and revenue, fine-tuning strategies to optimize performance and exceed targets.
Job Requirements
- Bachelor's degree or equivalent in Marketing & Brand Management with at least 5 years of relevant experience in marketing related fields, preferably in the tourism or hospitality industry.
- Experience in running integrated marketing campaigns end-to-end and having regional experience is a plus.
- Ability to multi-task in a fast-paced environment, given the opportunistic nature of the tourism and hospitality industry.
- Strong interpersonal and communication skills, necessary for cultivating good and effective relationships with all stakeholders and partners.
- An analytical mind with the ability to appreciate macro and media marketing trends.
- A self-motivated team player with a positive and pro-active attitude with a passion for building and nurturing relationships.
