This is a 7-months contract role with one of the leading internet giants, experience in social media influencer marketing is a must
. Responsibilitie
s: Lead the strategic development and implementation of the client's APAC social influencer blueprint in close partnership with cross functional international marketing team and local markets and product tea
ms.Launch a successful pilot of the datadriven influencer marketing approach in APAC and set a clear path for scaling across A
PACRoll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and knowhow to fully tap into social influencer market
ingSet a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the br
and Day to
Day Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer stra
tegy.Roll out the multiple global influencer programs successfully and effectively in all key APAC mar
kets.Test and learn the global datadriven influencer marke ng approach for a 6 months pilot and consolidate learnings for sca
ling.Build infrastructure and standardize tooling for
APAC. Require
ments: Education: Bachelor an
d above58 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG in
dustry.Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical busines
s gaps.Strong track record of building successful influencer programs that drive impact to brand and business r
esults.Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model. Have the creative judgment and experience to drive outstanding influencer collaboration social campaign cre
atives.Have experiences and thrive in a dynamic and diverse environment with multiple APAC countries and complex organizational structures. Comfortably navigate ambiguity with strong bias towards ownership and ac on. Confident with senior stakeholder management across Global, Regional and
Local.Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprink
lr etc. Good
to have Social Media related skills such as experiences of managing social accounts, creating and publishing social content, social analytics, community management, social list
