About Toll Group
At Toll, we do more than just logistics - we move the businesses that move the world. Our 16,000 team members can help solve any logistics, transport, or supply chain challenge big or small. We have been supporting our customers for more than 130 years. Today, we support more than 20,000 customers worldwide with 500 sites in 27 markets, and a forwarding network spanning 150 countries. We are proudly part of Japan Post www.tollgroup.com
The Opportunity
This position is responsible for building the Toll brand in the market, strengthening its competitive positioning and creating new acquisition opportunities.
- Drive the execution of the marketing strategy and programs, collaborating closely with the marketing team, agencies, and business leaders, ensuring alignment with Toll's overarching marketing objectives
- Develop, manage and execute the calendar of marketing campaigns, programs, customer events, conferences and activities in coordination with the strategic direction set by the Head of Marketing.
- Plan, execute, monitor and track multi-channel marketing campaigns (digital, print, email, social media) ensuring that campaigns are optimized and managed within timeline and budget to achieve set ROI. Oversee brand positioning, guidelines and messaging to ensure a cohesive and consistent brand image
- Conduct market research to identify trends, customer needs, and competitor activities, to define our Right-to-Win and Go-to-Market strategies. Develop and implement inbound and outbound lead generation and customer acquisition strategies to target and nurture potential customers and create a strong sales pipelines
- Monitor and report marketing metrics such as lead conversion rates, customer interactions, customer acquisition costs and campaign performance through dashboard, providing one source of truth to showcase marketing ROI and campaign impact, areas for improvement and inform future targeted strategies. Track spending against budget and optimize costs where necessary
- Collaborate with senior leadership to align marketing efforts with company goals and strategic focus areas. Collaborate with sales teams to engage customers and facilitate the sharing of customer success stories and for setting up a cohesive marketing-sales process. Analyze and identify new digital capabilities to create customer stickiness and loyalty
To Succeed In This Role, You'll Need
- Bachelor's level in marketing / communication discipline. 5+ years marketing experience in B2B marketing
- Proficiency in CRM and marketing automation software, such as Salesforce and Marketo
- Proven expertise in designing and executing detailed, targeted campaigns. Strong skills in CRM and electronic direct marketing, with a focus on leveraging Marketing Cloud.
- Experience with basic design tools (e.g. Canva) and dashboard tools an advantage
- A reliable, detailed and focused individual who enjoys working and collaborating within a creative team
- The ability to manage multiple projects, pressing timelines and some ambiguity with ease
What moves you
At Toll, you can help play a vital role in delivering what matters. From food, fuel, medicine and rescue services, we keep businesses and communities thriving. Every day brings change. We see that as an opportunity. To be curious. To ask the right questions. And build meaningful connections. Because finding new ways to solve problems is what we do. With a bold vision to expand our global reach, our 16,000+ people bring a passion for progress. We collaborate in friendly, caring teams, supported by approachable leaders who give us the autonomy to quickly make decisions with impact. Learn and grow with industry-leading training, alongside talented experts. Feel empowered to take on diverse challenges and new responsibilities to move you, our customers, and our world further.
Are you excited about this role but are concerned you don't meet all the requirements If you have similar skills and are willing to learn then we encourage you to apply anyway. We know that some people hesitate to apply for jobs unless they meet every single qualification. At Toll, we value a diverse, inclusive and authentic workplace, so if you're interested in this role but your past experience doesn't align perfectly then please talk to us you may be just the right candidate for this or other roles we have coming up.
At Toll everyone is welcome including those of all ages, ethnicities, genders and abilities.
To find out more about us visit www.careers.tollgroup.com
You must be entitled to work in Singapore and be prepared to undertake pre-employment checks including a criminal history check and medical.
