Marketing Manager (VW)

About the Brand

Volkswagen is a global automotive powerhouse renowned for its engineering excellence and commitment to innovation. As one of the world's leading car manufacturers, Volkswagen offers a diverse range of vehicles that cater to various lifestyles and preferences. From iconic models like the Golf and Beetle to the cutting-edge ID. family of electric vehicles, Volkswagen embodies German precision and style.

The brand's unwavering focus on quality, safety, and sustainability has solidified its position as a trusted choice for discerning consumers. Volkswagen's dedication to shaping the future of mobility is evident in its pioneering efforts in electrification and autonomous driving technologies.

About You

You possess a unique blend of skills and traits that empower you to lead successful campaigns and drive business growth. Creativity is at the core of your approach, and you excel in communication, ensuring clear and effective interactions. You are well-versed in the latest marketing tools and technologies, which enhances your strategic capabilities. Your leadership skills enable you to manage teams effectively and build strong, lasting relationships with both internal and external stakeholders. Additionally, you stay abreast of the latest trends, technologies, and consumer preferences in the automotive sector, ensuring your strategies are always relevant and impactful.

If the above describes you, we want you to be a part of the Volkswagen family!

About the Role

You will support the Head of Marketing to plan and oversee the implementation of marketing campaigns, programs, initiatives, and partnerships, including roadshows, new car launches, customer events, and other marketing activities. Additionally, you will mentor team members, setting and monitoring key performance indicators (KPIs) for campaign performance and overall brand health. Your role will involve driving lead generation and raising brand awareness. As a brand ambassador and guardian, you will ensure that CI/CD standards are met both within and outside the company, while actively guiding and steering the creative agency to achieve aligned KPIs.

Key Responsibilities

• Marketing strategy and planning development
• Budget management
• Campaign management
• Event Management and Product Launches
• Communication collaterals
• External and internal liaison
• Digital marketing strategy
• Partnerships and Collaborations

Qualifications

• Degree in Mass Communications or Marketing or equivalent
• Minimum 8 years of experience in marketing communications
• Proficient in advertising, event organization, media planning, and market research.
• In-depth understanding of the Singapore automotive market
• Experience in advertising or media agencies, particularly in leading creative and event agencies, is advantageous
• Attention to detail, reliable, strong social skills, responsible, performance-oriented mindset, problem/conflicts solving abilities, excellent writing skills
• Excellent communication and organisational skills
• Fluent in English and capable of reading and writing Chinese (for vetting Chinese advertisement content when necessary)

Note:

All interested applicants are requested to submit a one-page resume for this position.

By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your personal data as provided in this submission for the purposes of verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.

We regret that only shortlisted candidate(s) will be notified.