Marketing Strategy - Senior Account Manager

POSITION: Marketing Strategy - Senior Account Manager

LOCATION: Singapore, Singapore

TERM: Permanent

ABOUT 54 GROUP:

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

ROLE OVERVIEW:

The opportunity exists for an enthusiastic, driven and creative Marketing Strategy Senior Account Manager to join the Strategy and Account Services team within the 54 Marketing division.

The candidate will cover a range of Marketing services specifically across 54's portfolio of clients marketing activities in South East Asia and consulting with key clients to develop and drive forward the delivery of agreed marketing strategies.

As part of developing and rolling out key Marketing strategies on each account, the role will also entail liaising with the Marketing division's specialist teams, which includes Advertising, Brand and Creative, Earned Media, Social Media and Content.

The successful candidate will be based from the 54 office in Singapore, with some international travel to service clients.

An understanding and passion for sport, particularly the game of golf, alongside a general understanding of the golf media landscape is preferred, and a marketing background essential. Candidates should display considerable competence in project management skills, comfortable working on multiple projects and to tight deadlines, as well as strong written and verbal communications, and good attention to detail. The candidate should also be adept across all Microsoft Office applications.

KEY ROLES & RESPONSIBILITIES:

Given the role sits within the Strategy and Account Services team, a varied and broad skillset and understanding of marketing is required. With the ability to work across a diverse client portfolio, to assist 54 service its clients needs:

• Strategy Development
• Project Management
• Marketing Consultancy
• Client Account Management
• Project Reporting

Sales & Marketing Planning

Develop annual (and ad hoc project-based) marketing strategy for clients (across destination, brand and event marketing)

Provide client insight on best-practice

Work in conjunction with marketing functions, whether internal and external resources, to deliver best-in-class results e.g. advertising and content teams

Client Liaison / Account Management

• Ensure client reports are delivered in time and are meeting KPI's
• Hold strong relations with client and lead all conference calls and meetings
• Partner Management
• Have strong relations and regular dialogue with partners to develop solutions in-line with client objectives
• Understand the intricacies of each partner and how solutions will often be bespoke for each
• Hold strong industry relationships (attend industry events to develop network)

Research & Analysis

Work strategically and utilise primary data to inspire creativity

Team Liaison

• Be an excellent communicator and team player. Important given 54's international remit (and overseas offices)
• Liaise regularly with other departments to ensure alignment
• Contribute good insights in senior management meetings
• Encourage and develop best-practice across the business

New Business

• Lead on the creation of new business pitches and decks
• Provide intel (e.g. industry knowledge) around prospective new clients for 54

Reporting

Concise updates to all directors on client delivery and new business opportunities

SALARY & BENEFITS:

• Competitive Salary
• Annual Discretionary Company Bonus up to 8% - 3% Company & 5% Individual
• 33 days annual leave (inclusive of gazetted public holidays), pro-rated
• Private Healthcare
• Working hours will be from 09.00 to 18:00 with an hour taken for lunch between 12.00 and 14.00