The client is a Global Software Powerhouse that empowers creativity and innovation through its cutting-edge applications which have become industry standards in the creative space. They are looking for a data-driven B2C Paid Media Marketing Manager to plan strategy to execution that will drive upper funnel acquisition through digital channels.
Responsibilities
- Driving end to end strategy to execution of campaigns across B2C Digital Channels
- Have an eagerness to optimize performance and exceed targets to acquire customers across APAC for their Software Mobile products (with a focus on Australia & India Market).
- Build and experiment on mobile campaigns across UAC (Universal App Campaigns) and ASA (Apple Search Ads) to drive app installs and usage.
- Project manage end-to-end delivery of mobile apps paid media programs including campaign brief, creative specifications, set up, execution and define the correct metrics.
- Manage tracking and measurement: Overseeing in-app events, build URLs with the right tracking, ensure buying platforms have the necessary conversion events to optimize and perform.
- Perform hands-on campaign analysis, compile insights and build testing methodologies across various aspects of the media buys whilst looking for innovation through new platforms for growth. This includes setting up mobile measurement partner and knowledgeable use of Branch or similar.
- Manage App Store ecosystem: Media vendor SDK, App submission per OS, reviews management.
- Plan media tactics and manage media agencies for execution.
Minimum Requirements
- Proven experience working on campaigns across local Australia & India specific marketing platforms and digital landscape
- At least 5 years+ in paid media marketing
- At least 3 years of experience in mobile marketing including running ASA (Apple Search Ads) and UAC (Universal App Campaigns)
- Experience in Paid social media campaigns, focused on platforms suited to mobile specific campaigns, auction-based media
- Experience using third party mobile attribution tools such as Branch to drive effective campaign optimization strategies
- Ability to work on global campaigns and understand the importance of localization on performance and user behaviour in mobile-first markets, focused on India
- Ideally coming from a Tech or Software company background
