Parent Liaison Executive

About the Company

We are looking for an extraordinary education expert to join our team! Are you passionate about contributing to the world we live in Do you want to have an impact on the future generation Join our team of over 900+ early year education experts!

Babilou Family Singapore is a subsidiary of Babilou Family Group, a France-incorporated Early Childhood organisation with a network of more than 1,000 nurseries in the world. Founded in France in 2003 to bridge the gap in childcare solutions, Babilou group has gradually grown to become a leading light in early years education and a major operator internationally.

The preschool brands under Babilou Family Singapore includes Kiddiwinkie Schoolhouse, Little Footprints and student care brand Learning Leap.

Backed by highly experienced and dedicated management team, Babilou Family Singapore will continue to provide quality early childhood education and cultivate confident lifelong learners. Our goal is to continue to expand our wings out of Singapore and into Asia in the next following years.

Job Description

This role reports to Senior Sales & Marketing Manager. A customer-fronting sales role to build relationships with prospective parents and maximize enrolment conversion through the scheduling of school visits and management of the end-to-end student admission process.

. Support the mission, vision and values of the organization on each centre of the portfolio. Ability to position KiddiWinkie Schoolhouse as a priority and for the child development journey.

. Self-motivated and able to advocate and inspire confidence in parents and families raising awareness about early years education and child development.

. Build relationships, communicate and enable the development of a positive rapport with prospective parents, staff, community partners and other parties.

Ability to work with different stakeholders - Operations & Centre Principal(s)

o Provide feedback to the marketing team on the quality of leads generated and work together to refine strategies and discounts to improve closure rates

o Develop/improve a compelling sales pitch and work closely with Marketing and Operations

o Work closely and team up with the operational team and know the perfect offer of each centre. Focus on the USPs and strengths of each school in the sales pitch.

o Coach and advice the operational team (principals) on the sales process to make them more independent and performance driven.

Manage end-to-end admission process:

o Arrange school visits with prospective parents. Work closely with the principal and introduce families to the preschool by touring and taking them through the registration process.

o Make outbound calls or emails to prospective parents in the pipeline - to schedule school visits or follow-ups to progress each lead in the pipeline (from lead to closure)

o Build a relationship with them to understand their needs and concerns to accurately address and match with the centre's unique selling propositions to maximise enrolment conversion

o Documenting all complaints or queries raised by parents and informing the senior sales & marketing performance manager

o Able to travel around to different centres to meet prospective parents

Management of the CRM: Manage the database of leads and their pipeline through active monitoring and following up to progress each lead to closure.

o Report on tours and sales daily in the CRM. Ensure proper and accurate data management of leads database

o Close tours by making registrations and meeting monthly sales KPIs

o Prepare sales report for review and analysis with management.
Ability to analyze reports, propose & plan commercial & marketing actions on his portfolio

. Sales action for preschools such as roadshows, open houses that are directly related to sales and its KPIs

. Attend Network meetings, trade fairs and external activities or other initiatives as required as a Babilou representative, support and attend company events, open house days, and community outreach programs and coordinate with the related community to increase brand awareness

Job Requirements

. Minimum 2 years of experience in Sales or Customer Service is preferred

. Possesses a high level of enthusiasm and drive to meet sales targets

. Strong track record of delivering monthly targets

. Dynamic, Excellent people and communication skills

. Pleasant and friendly personality

. Adaptable to changes in the work environment