Develop and implement a comprehensive user growth strategy aligned with company goals, identifying and prioritizing growth opportunities across various channels and markets. Establish KPIs for user acquisition, activation, retention, and revenue growth.
Lead and manage multi-channel marketing campaigns, including paid ads and affiliate marketing, to drive significant user sign-ups and boost platform engagement.
Analyze traffic and campaign data, utilizing data-driven analysis to optimize and adjust marketing efforts, and improve campaign performance and ROI.
Stay informed of market trends and latest developments, uncover product selling points, and drive user growth and engagement through effective campaign management, ultimately enhancing user activity and retention.
Build, lead, and mentor a high-performing growth team, which includes specialists in marketing, analytics, user experience, and KOL management. Promote a collaborative and results-driven environment.
Requirements:
Bachelor's degree in Marketing, Business or a related field
A minimum of 7-10 years of experience in leading and managing user growth and performance marketing campaigns within the financial services or trading industry.
Strong ability to optimize advertising strategies based on competitive analysis and market data, continuously improving performance metrics.
Capability to align advertising strategies with company growth goals and execute plans to maximize user acquisition and engagement.
Proven leadership and team management capabilities, with experience in building and developing successful growth teams.
Exceptional communication and interpersonal skills, with bilingual proficiency in English and Chinese to effectively manage Chinese-speaking stakeholders and global KOL partnerships.
