Performance Media Planner, Analyst

OMD is an integrated communications agency delivering media and marketing solutions globally.

As part of a global OMD network of 9,000+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

We are famous for creative effectiveness. OMD has been voted Most Creative Agency in the World by the Gunn Report for Media for an unprecedented eight years running.

At OMD we work with some of the world's most famous brands to help them grow and achieve their ambitions. Our scale and experience give us a deeper understanding of our clients businesses, of the possibilities and opportunities offered by the constantly shifting media world and of the nuances of human behaviour.

Our specialties include:

Full service Communications Planning, Media Planning & Buying, Econometrics, Performance Media including Direct and 360 Digital (comprising Display, SEO, PPC, Trading Desk, Mobile & Affiliates), Data Analytics, Market & Customer Insight, Social Media, Sponsorship, Branded Entertainment & Content Creation & Experiential.

Reporting structure:

You report directly to the Associate Performance Director

Scope of the role:

The role sits within one of OMD's most valuable account teams servicing one of the most iconic global brands. The team has a market-leading position in implementational / executional management and client servicing. As a performance planner, you will operate the dynamic components of media planning and execution in the team.

The role encompasses:

• Drive adoption of measurement across SEA markets building hypothesis, methodology and identifying success metrics
• Analyse and interpret data to provide actionable insights to the business
• Story tell with clear narratives on campaign performance and data
• Analyse campaign performance to constantly work towards maximising results for the brand via strong and practical knowledge of the platforms
• Build and plan marketing campaigns based on target audience and historical performance
• Set up campaigns based on approved digital marketing execution plans
• Ensure cadence on pacing, optimisation and analyzing of data for learnings & action steps are completed
• Own budget planning & tracking and activation for the campaigns
• Provide regular updates on social trends, news, platforms, target audience behaviours, along with key market insights and other brands.

Required Skills or Attributes:

• Previous media agency experience: 2+year experience with performance media (both planning and execution) and data analysis are required
• Passionate about measurement and analytics
• Proficient in data analysis and data visualization
• Good track record with attribution and measurement methodologies
• Have strong numerical ability
• Critical thinking, analytical and problem-solving abilities
• Experience in Google Analytics or Adobe Omniture is a plus
• Attention to detail is a must; accuracy in work is the top KPI
• Strong skills in excel for campaign activation and reporting
• Compliance with deadlines, possess time management skills
• Can work independently with self-learning attitude
• Ability to handle multiple tasks/campaigns, processes, and stakeholders
• Strong verbal and written communication skills. Able to articulate and communicate clearly and persuasively
• Goes through tasks and documents in an organized and efficient manner. Process-driven
• Adaptable to changes, challenges and directions
• Motivated, enthusiastic, high energy, team player and has an approachable manner and initiatives
• Effective under pressure, high energy and an approachable manner
• Flexibility to work long hours.