Abbott is a global healthcare leader, creating breakthrough science to improve peoples health. Were always looking towards the future, anticipating changes in medical science and technology.
We are committed to bringing the benefits of our trusted medicines to more people in the worlds fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.
Primary Function:
Managing some of the budding and potentials brands of EPD Singapore which have a lot of potential and can drive strong growth. Also, to help the other product managers with some of the operational responsibilities across brands.
Responsible for issuing monthly proposed forecasts, developing promotional materials and marketing programs, organizing product launch activities, developing training materials & conducting product training, conducting medico marketing activities, driving trade visibility and promotional activation, and performing all other activities that result in the growth of the brand/brands.
Major Job Responsibilities:
Evaluate the practicality and potential of new products and market developments.
Coordinate the development of marketing strategies, advertising, and promotion programs and ensure their execution.
Analyze market trends and sales potential, and issue monthly proposed forecasts with suggested action plans to achieve the proposed forecast.
Maintain contact with key customers to follow up on promotional efforts and keep informed on the needs of the customers.
Review the performance of existing product sales by channel and customer as appropriate and submit recommendations for changes in the marketing plan to remedy the situation.
Develop promotional materials and marketing programs following cycle product promotion.
Drive strong medico-marketing programs along with the medical manager to tap undeveloped market segments, indications, dosages, new studies, or any other growth opportunity.
Identify new marketing opportunities through routine joint visits with the field force. Provide technical/academic information to assist the field force in product promotion and handling competition in partnership with the medical manager.
Develop training materials and conduct refresher-training courses for the field force in partnership with the medical manager.
Manage the brand advertising budgets and ensure that budgets are annually spent and not under or overspent.
Build strong relationships with the Key Accounts to get market and therapy area insights and drive business opportunities.
Drive the Multichannel engagement on the brands to ensure a strong Share of Voice and reach to the doctors.
Increase focus on the Medico Marketing Activities to enhance the engagement and education of the doctors on our products.
Be the key touchpoint for some of the operational roles in the Marketing Team, and drive Blitz material, Spectra Approvals, and similar activities across brands.
Requirements:
Bachelor's Degree in Pharmacy/ Marketing/Science or related disciplines
Minimum 5 years of experience in Product Marketing in pharmaceutical/healthcare industry. Candidates with prior sales experience is preferred.
Background in ethical marketing is required
Proficient in Microsoft Word, Excel and PowerPoint.
Experienced in managing multiple brands in the portfolio
Strong communication skills. Demonstrates effectiveness in communicating with the field force.
Knowledge of consumer insights, competitors, and trends and has demonstrated implications to strategy development.
Operationally efficient and able to multitask: Need to be able to handle multiple brands and need to complete committed assignments as per the agreed timeline.
