About The Role
We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.
Primary Responsibilities
Product Marketing Strategy & Execution
- Develop and execute comprehensive go-to-market plans for platform features and updates
- Create compelling value propositions and messaging frameworks that resonate with anime fans globally
- Lead product positioning and narrative development across all marketing channels
- Design and manage product launch campaigns, including timeline, deliverables, and success metrics
Market & User Research
- Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns
- Monitor competitive landscape and identify market opportunities
- Gather and analyze user feedback to inform product positioning and marketing strategies
- Create and maintain detailed user personas and journey maps
Growth & User Acquisition
- Develop and optimize user acquisition strategies across multiple channels
- Partner with digital marketing teams to create effective paid and organic campaigns
- Identify and pursue strategic partnerships within the anime and entertainment ecosystem
- Set and track key performance indicators (KPIs) for user growth and engagement
Content & Community
- Oversee development of marketing content tailored for anime communities
- Work with community managers to build and nurture fan relationships
- Create engagement strategies for different user segments
- Develop influencer marketing programs within the anime community
Cross-functional Collaboration
- Work closely with product teams to ensure marketing alignment with product roadmap
- Partner with UX/UI teams to optimize user onboarding and engagement
- Collaborate with data analytics team to measure and optimize marketing initiatives
- Coordinate with regional teams to ensure cultural relevance and local market fit
Impact Measurement
Success In This Role Will Be Measured By
- User acquisition and retention metrics
- Platform engagement rates
- Marketing campaign performance
- Community growth and health metrics
- Product launch effectiveness
- Market share and competitive positioning
- Revenue contribution from marketing initiatives
- Cross-team collaboration effectiveness
- Initiative in identifying and executing growth opportunities
Why Us
- Pioneer the social media strategy for a well-funded, innovative anime social network from the ground up
- Work directly with top executives and our Japan-based anime studio to create unique, platform-exclusive content
- Lead a team in a fast-paced, creative environment with significant growth potential
- Influence the anime social media landscape and engage millions of fans worldwide
- Opportunity to shape the future of anime fan engagement and community building
Stand out
Given the heavy reliance on TikTok and Instagram for anime, in your application, give us 3 unique insights about anime marketing on TikTok & Instagram to stand out from others.
Compensation
Cash + ESOP
Cash compensation of SGD5,000 - SGD7,500
Ready to redefine anime community engagement on social media Join our well-funded team and spearhead the social media presence for the next big thing in anime social networking!
Qualifications
Required Qualifications
- 5+ years of product marketing experience, preferably in mobile apps or entertainment platforms
- Demonstrated success in launching and scaling consumer products
- Strong understanding of anime culture and fan communities
- Experience with mobile app marketing and ASO/SEO strategies
- Data-driven approach to marketing with strong analytical skills
- Excellence in storytelling and content strategy
- Project management experience with cross-functional teams
Preferred Qualifications
- Experience in gaming, entertainment, or fan engagement platforms
- Knowledge of Japanese pop culture and anime industry trends
- International marketing experience, particularly in Asian markets
- Understanding of community building and social media engagement
- Experience with A/B testing and user behavior analytics
- Familiarity with mobile app metrics and analytics tools
Personal Attributes & Work Style
- Genuine passion for anime, manga, and pop culture demonstrated through personal involvement or knowledge
- Strong independent work ethic with ability to self-direct and take initiative
- Natural problem-solver who thrives on finding creative solutions to complex challenges
- Excellence in work prioritisation, time management and ability to handle multiple projects simultaneously
- Proactive mindset with capacity to identify and act on opportunities without guidance
- Outstanding communication facilitator who can bridge gaps between technical, creative, and business teams
- Demonstrated ability to build consensus and drive collaboration across diverse departments
- Self-motivated learner who stays current with mobile marketing trends and anime industry developments
- Adaptable and resilient in fast-paced, evolving environments
- Strong emotional intelligence and cultural sensitivity
- Natural curiosity and enthusiasm for understanding user behaviour and community dynamics
Skills & Technical Abilities
- Strategic thinking with strong execution capabilities
- Excellent written and verbal communication skills
- Creative problem-solving abilities
- Data analysis and interpretation skills
- Ability to work in a fast-paced, iterative environment
- Strong leadership and stakeholder management abilities
Must have skills
- product marketing
- platform marketing
- mobile and web engagement
