Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
TikToks Ad Signals team is part of the TikTok Monetization Product organization and is responsible to understand customers behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire Ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting. As a Product manager, you will work with cross functional teams of engineering, data scientists, partnership, product marketing, privacy, legal, sales and most importantly our customers to develop and deliver product offerings for our global advertisers.
Responsibilities
- Partner closely with Sales team to deeply understand signal adoption pain points, form business requirements and prioritize solutions to influence the direction signal growth and adoption.
- Partner with Global Product Strategy teams on the debriefing of cross vertical signal adoption efforts. Make recommendations from insight to drive best practice and adoption growth.
- Partner with sales on pitching, objection handling and driving overall signal/performance advertising conversations while, identifying and solving for gaps in the narrative.
- Understand the needs and demands of our customers, and bridge the gaps between teams and clients.
- Become the Subject Matter Expert of TikTok's data connections suite of products and how to leverage these products to achieve our commercial customer's goals. Own customer onboarding and training, organize routine workshops and webinars on new product features, best practice sharing, and feedback collection.
- Provide campaign-level operational support to ensure an optimized customer experience.
- Conduct revenue management and resource planning to provide critical inputs for product strategy, set up effective incentive policies to drive sustainable product adoption growth.
- Prioritize, distill and surface market intelligence to shape the future of our data connection strategy.
- Maximise value from signal adoption across the region / vertical by tracking adoption curves.
- Partner with cross-functional teams to develop and execute regional programs and initiatives to overcome barriers in adoption.
- Training / educating vertical teams on understanding of the benefits of secure data connections.
Qualifications
- BA/BS degree or above. MBA preferred.
- 3 to 4+ years of product marketing or performance campaign management experience and digital ad products.
- 4+ years of experience from the digital advertising industry.
- Strong knowledge of sales and marketing processes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- A commercial mindset with experience building business cases focused around product/feature development and innovation.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity.
Preferred Qualifications:
- Experience working with major publisher platform in performance advertising campaign management, media buying, working with S2S configurations, Events API
- Experience in B2B marketing campaigns
- Experience working with programmatic media
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
