Position Overview
TRON is looking for a highly skilled and experienced Senior PR Manager to lead our public relations strategy and elevate our brand presence.
The ideal candidate will have a deep understanding of the cryptocurrency landscape, a robust network of western media contacts, and a proven track record of successful PR campaigns. This role requires strategic thinking, exceptional communication skills, and the ability to manage high-profile relationships and complex projects.
Key Responsibilities
Strategic PR Planning
- Develop and implement comprehensive PR strategies that align with our business goals and enhance our brand visibility in the crypto space.
- Identify and capitalize on PR opportunities to position Tron and our executive as a thought leader in the industry.
Media Relations
- Build and maintain strong relationships with key media outlets, journalists, influencers, and industry analysts, including major English crypto media and global fintech media.
- Secure high-impact media coverage through press releases, interviews, op-eds, and exclusive stories.
- Act as the primary spokesperson for the company, handling media inquiries and crisis communications.
Content Creation
- Create compelling and engaging content, including press releases, media kits, executive speeches, and bylined articles.
- Oversee the development of multimedia content such as videos, podcasts, and webinars to support PR initiatives.
Event Management
- Plan and execute high-profile events, including press conferences, product launches, industry conferences, and speaking engagements.
- Coordinate with internal teams and external partners to ensure successful event execution.
Executive Publicity
- Develop and manage the public profiles of key executives, positioning them as industry leaders and influencers.
- Arrange media training and speaking opportunities for executives to enhance their visibility and impact.
Analytics and Reporting
- Monitor, analyze, and report on PR performance metrics, providing insights and recommendations for continuous improvement.
- Stay up-to-date with industry trends and competitor activities to inform PR strategies.
Collaboration
- Work closely with the marketing, social media, and content teams to ensure cohesive and integrated communication efforts.
Requirements
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Minimum of 5-7 years of experience in public relations, with a focus on cryptocurrency, fintech, or technology sectors.
- Proven track record of successful PR campaigns and media placements.
- Strong network of media contacts within the crypto and technology industries.
- Excellent written and verbal communication skills.
- Exceptional organizational and project management abilities.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical skills and experience with PR performance metrics and reporting tools.
- Creative thinker with a proactive approach to problem-solving.
- High level of professionalism and ability to handle confidential information with discretion.
- Native speaker in English, working proficiency in Mandarin.
