Job Description Summary
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and its no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, youll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
Job Summary
The ideal talent will own the marketing strategy and plan to drive BD Biosciences flow cytometry reagents growth in CASAJ (Central, South Asia and Japan) Research, Clinical and Bio-Pharma markets. Responsibility includes but not limited to Market Development, Product Launch Excellence and Go-to-Market Strategies.
You are expected to create compelling omnichannel campaigns to reach new customer segments and help drive new qualified leads and sales opportunities. Should be able to translate scientific knowledge to repurpose solutions, develop high-quality content and collateral, and support customer events and conferences.
You are also a strategic thinker who thrives on collaborating closely with cross-functional teams, global and country marketeers and has a learning agility to adapt and deliver results.
Key Responsibilities
Develop annual and long-term regional marketing strategy that defines market development, marketing activities, promotions strategies and related objectives for flow cytometry reagents.
Conceptualize, develop, and execute regional marketing plans, including evidence generation, market shaping, advertising and promotion, sales tools, seminars and KoL Management etc.
Design and run market- and segment- specific Omnichannel marketing campaigns in partnership with Global Marketing, Country Marketing, Digital marketing, and other key stakeholders.
Translate science, technology, & customer requirements into marketing messages and product positioning, and effectively communicate that to country teams and customers.
Conduct technical product and positioning training for internal and external customers.
Effectively partner and collaborate with global and country marketing leaders, R&D and Medical/Scientific Affairs, Public Affairs, and external stakeholders to expand the scope and utility of flow cytometry to newer application areas for incremental growth.
Work closely with cross-functional teams Finance, Supply chain, Applications, Country Marketing and Commercial teams to execute go-to-market strategy and drive new product launch excellence.
Conducts analysis required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, and product positioning.
Develop competitive strategies through competitive intelligence and market analysis.
Support country teams in competitive pricing for flow cytometry reagents.
Develop high impact educational and engagement programs to strengthen BDs knowledge leadership in flow cytometry.
Build and enrich KOL relationships, collaborations, and partnerships in support of regional marketing objectives.
Create compelling content and marketing assets to drive demand generation and accelerate product adoption.
Maintain oversight and perform ongoing in-depth pricing analysis of portfolio products across countries, to identify areas of improvements. Ensure country pricing and commercial strategies are in line with overall regional / global guidelines.
Adhere to all company policies, procedures and business ethics codes and ensure that they are implemented.
Support additional marketing efforts as required by the CASAJ team.
Qualifications, Required Knowledge & Experience
Degree in Life Sciences and/or Marketing (MBA preferred)
Prior exposure to flow cytometry and/or exposure and experience of application, market development/market shaping in the field of Immunology, Cancer cell biology or related disciplines.
5+ years of relevant experience as a Product Manager and/or Marketing Manager in Life Sciences.
Effective communication skills to clearly articulate technical and scientific product information to both internal and external customers.
Willingness to travel to help both internal and external customers.
Results oriented and highly motivated to succeed. Enthusiastic and independent.
Meticulous and organized in strategy deployment.
Ability to interact well with all levels of associate within country and region to drive revenue generation and smooth business operations.
Strong business acumen and strategic thinking.
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers
Primary Work Location
SGP The Strategy
Additional Locations
Work Shift
