Location: Orchard Road, City Central, Singapore
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Agency: Kinesso - Singapore
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Ref#: 10127
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Job Function: Planning
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Type of Contract: Regular
Who We Are
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities.
KINESSO has brought together the collective power of what was formerly Matterkind (programmatic), Reprise (search & social), and Kinesso (data & tech) under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
The Position
The Regional Senior Director reports into the Regional President Kinesso APAC and is responsible for working with key IPG Mediabrands organizations to understand the digital landscape, define the agencys digital vision and prepare the organization on to execute against that vision.
Team Leadership: Support and deliver craft excellence to teams across paid search, paid social, SEO, social content, creative, offshore ad operations, teams.
Client Relationship Management: Maintain strong direct client relationships, ensure client satisfaction, and identify opportunities for business growth. Troubleshoot issues, provide solutions, and collaborate with UM and INI for seamless support.
Vendor and Platform Management: Foster strong vendor relationships to stay ahead of industry trends. Share insights with teams, participate in training, and leverage expertise for new business pitches.
Business Development: Actively participate in new business pitches with UM, INI, and Kinesso where relevant. Maintain a pipeline of potential opportunities across various craft pillars for both existing and new clients.
Ideally
Vast experience related to digital
Experience in managing mid-large teams
Experience across multiple client and business categories.
Ability to interpret and analyze data to inform go-to-market strategies.
Outstanding knowledge and hands-on experience with programmatic, display, video, mobile, native advertising platforms, and various online bid models (CPM, CPC, CPA, CPI, etc.).
Strong demonstrable experience developing and implementing SEO and social media campaigns.
Solid understanding of the marketing/communications process.
Strong marketplace relationships with senior sales people at major media companies
Creative approach to defining deal terms including pricing models and value based on client objectives
High level of comfort presenting to client and internal team members
Excellent presentation skills for client and internal team communication.
Kinesso is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.
