Retail Executive Intern

Job Description

RETAIL SALES DEVELOPMENT

• Support SRM in building effective communication tools to share sales datas to retail team
• Prepare weekly and monthly sales performance deck and present to Retail Team hand in hand with SRM
• Assist SRM in building effective incentive plan based on marketing & business needs
• Coordinate, verify and share result of incentive & commission to sales team on a monthly basis
• Visit point of sales on a weekly basis and ensure counter / boutique needs are met

RETAIL STAFF MANAGEMENT

• Monitor key retail KPI and provide quantitative report to SRM
• Review retail team productivity and gather retail team needs in term of coaching & training
• Ensure new product launches information are well disseminated to the retail team:
• Prepare deck including all information related to new launch in partnership with Marketing Team
• Create a positive and strong synergy within the team, ensure positive mindset

RETAIL EXCELLENCE

• Lead Mystery shopping Execution
• Communicate and feedback to the retail team on key learnings and areas of improvement
• Assist SRM during in/out of store event and ensure perfect execution with high level of service
• Lead Bee Gold App (CRM tool) campaigns execution to strengthen Retail Staff relationship with Guerlain members and increase retail sales:
• Create campaign based on marketing & business priorities
• Ensure customer focus list is well defined
• Monitor, review and analyze campaign performance
• Work hand in hand with Marketing Team on developing the high clienteling network by reviewing the database and spending of Guerlain customers

REPORT / ANALYSIS

• Provide weekly & monthly sales analysis on Guerlain's performance
• Provide Boutiques report on a monthly basis
• Provide monthly competitor's report
• Create purchase order on a monthly basis for all retail matters