Gather and analyse competitive intelligence to derive insights about the competitive environment and business trends to improve competitive decision-making and further the marketing objectives.
Assist in analysing the demand forecast for the property and produce an accurate financial forecast for the property regularly.
To manage room inventory and rate categories with the objective of yield maximisation for the Hotel.
Directly responsible for managing distribution channels and revenue per available room (REVPAR) performance of the transient segment and all dynamic rates and achieving budgeted targets.
Minimize rate parity issues across all channels and provide solutions to prevent wholesale/static rates from flowing into OTA and other business segment
To assist in driving online business directly to the Hotel Brand website.
Participate in planning and developing programs for attracting and retaining customers based on short and long-term analysis of market conditions and hotel needs.
Analyse market and competitor trends and key performance metrics and propose strategies and tactics accordingly
To work with sales and reservations to achieve optimal distribution channels, synergy, and cross-sell purposes.
To ensure daily communication between Reservations and Front Office colleagues regarding inventory, short-term sell strategies, Group arrivals, rate changes and sell-out strategies.
