Job Description
Responsibilities
TikTok will be prioritizing applicants who have a current right to work in Singapore, and do not require TikTok's sponsorship of a visa.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
This role is part of TikTok's Small and Medium Business (SMB) team. The SMB team works with advertisers across the region, helps them onboard and find success on TikTok. Being part of the team would mean being directly responsible for building relationships and helping clients drive business results through consultation. The team is made of dynamic, savvy, engaged individuals who are passionate about the region and thrive in a fast-paced environment.
Responsibilities
-Devise comprehensive SMB external engagement strategy with clear acquisition targets, goals, and executional plan
- Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
- Nurture relationships with high-potential external SMB partners (non-profits, industry associations, etc.) to explore collaborative engagement opportunities
- Collaborate closely with Marketing, Events, Sales, PR/Comms, Public Policy, and other teams as appropriate to develop and launch our external SMB engagement activities and program
- Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
- Oversee the development of communications, logistics, and tracking systems needed to create impactful user experiences
- Coordinate with Sales team colleagues to streamline and support progression of leads into sales pipeline
- Identify key engagement metrics and monitor across initiative life cycle with input and support from Analytics team
- Report on initiative impact and develop recommendations for go-forward planning
Qualifications
Minimum Requirements:
-At least 3 years of experience in digital marketing, have sufficient understanding of the overall advertising operations and strong understanding of the market
- Experience owning and delivering quantitative targets
- Demonstrated results working in highly cross-functional capacity
- Ability to translate data into clear narratives, operational strategies, and recommendation
Preferred Requirements:
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Project planning and execution experience
- A genuine passion for small business
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
