Segment Marketing Manager
Date: 11 Sep 2024
Location: Singapore, Singapore
Company: Singtel Group
At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Be a Part of Something BIG!
Are you a strategic thinker with a passion for driving growth Were looking for a dynamic Segment Marketing Manager to lead the acquisition of fixed services within the SME segment. In this pivotal role, youll craft and execute marketing campaigns that amplify brand visibility, engage customers, and generate leads. If youre someone who thrives in a fast-paced environment, loves using data to drive decisions, and is a master of multi-channel marketing, this could be the perfect opportunity for you!
Make an Impact by
Driving new subscriber growth for business services by developing and implementing effective communication strategies.
Plan, execute, and monitor marketing campaigns across various channels, including digital, email, and traditional media, ensuring consistent messaging and branding including development of ad/comms brief for external agency.
Develop and implement strategies to generate leads, nurture prospects, and convert them into customers through targeted marketing campaigns.
Work closely with external agency, marcom team, sales, product, and other departments to ensure cohesive and integrated marketing efforts that support business goals.
Stay informed on industry trends, market dynamics, and competitor activities to continuously refine communication strategies.
Track and analyses weekly and monthly key performance indicators to ensure initiatives are on track to meet business objectives
Manage and optimize marketing spent to ensure that all campaigns are cost-effective and within budget.
Skills for Success
Bachelors degree in any discipline
Min 3 years of experience in marketing communications or a related role, with a proven track record of success.
Proficient in MS Office tools, e.g. Word, Powerpoint, Excel
Excellent written and verbal communication skills, with the ability to craft clear, compelling messages.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong organizational skills, with the ability to manage multiple projects and meet deadlines
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Your Career Growth Starts Here. Apply Now!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
