Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
Team Introduction
The Global Payment team of Bytedance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok.
Responsibilities
This position is responsible to drive the expansion and success of our BNPL services, increasing BNPL Gross Merchandise Volume (GMV) by working closely with TikTok Shop (TTS) - category teams, sellers, and creators, with excellent collaboration skills to execute joint marketing initiatives, leverage merchant partnerships, and engage influencers effectively.
Category Cooperation:
- Collaborate with TTS category operation teams to design and implement joint subsidies or marketing campaigns aimed at boosting BNPL adoption and GMV.
- Analyze category performance and market trends to develop targeted strategies and initiatives.Seller Cooperation:
- Partner with TTS merchants to promote BNPL offerings, encouraging investment in and utilization of BNPL services.
- Develop and execute strategies to create compelling interest-free discounts and incentives for end-users to drive BNPL GMV.Creator Cooperation:
- Integrate marketing resources to engage influencers and persuade them to feature BNPL in their short videos or live broadcasts.
- Foster relationships with creators to enhance BNPL visibility and attract a broader audience.Minimum Qualifications:
- Operational ability: with growth operation, merchant/influencer operation and marketing operation experience
- Strong communication skills, BD experience will be bonus points: The job involves a lot of collaborative cooperation both internally and externally. Both internal and external cooperation require the ability to integrate resources, explore win-win cooperation points, and promote cooperation
- Project management: The implementation of Category/Seller/Creator cooperation will be c-end marketing activities, with a lot of internal and external communication and detail confirmation. The implementation details will require good project management skills to ensure that the activities can be smoothly launched even in the case of multiple parallel activities
- Data Analysis: Able to independently develop activity analysis frameworks and conduct attribution analysis, and identify business trends or opportunities through data changes
- Business Trip: Frequent travelling is required for this role
Preferred Qualifications:
- Bachelor's degree or above, with 5 years of relevant experience.
- Prior experience in merchant operations and influencer operations in the credit payment or e-commerce industry is preferred.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
