AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocityall to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
About the Role:
MRM has an exciting opportunity to work on our top global accounts as the SENIOR ANALYTICS MANAGER to drive customer loyalty by implementing engagement and retention strategies for our clients. This role works in the Performance & Analytics function of the agency.
What is this role, and how does it positively impact the business
As a Senior Analytics Manager, you will work with the Performance and Analytics team to provide deep analysis and guidance on crucial business opportunities across the company. You will draw upon your knowledge and experience in digital analytics to deliver actionable insights from various data sources customer & sales, marketing automation and other sources to inform the rapid optimization of digital efforts.
Key Responsibilities:
- Take a leading role development of customer and marketing campaign reporting for onsite usage with tools like PowerBI, Tableau, Google Looker, Salesforce Marketing Cloud, Adobe Analytics, Google Analytics and Tealium.
- Provide actionable insights and deliver data-driven recommendations to improve prospect conversion, campaign engagement/ROI and customer experience.
- Analyze, measure and interpret data with the ability to deliver insights in a constructive & concise manner.
- Drive the data strategy across multiple customer touchpoints.
- Ensure timely delivery of monthly, quarterly customer and campaign reports
- Benchmark results against internal and credible external data sources
- Monitor the competitive landscape and stay up-to-date with the current industry trends
- Ensure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reporting
- Identify opportunities to implement new processes, tools, techniques, and analytical frameworks designed to better serve customers and increase department operating efficiencies.
- Forge strong partnerships with business and strategy teams to develop strategic insights and help formulate them into action plans that advance business analytic objectives.
Required Competencies/Skills:
- Excellent data interpretation and visualization skills with tools such as PowerBI, Tableau, Google Looker.
- Strong ability to present concise actionable insights particularly with PowerPoint presentations.
- Functional knowledge of social media, listening and website analytics tools such as Google Analytics, Adobe Analytics and CDP tools such as Tealium/Salesforce.
- Strong English communication skills, including presentation, written, and listening skills.
- Hands on experience with Customer and CRM campaign data
- High levels of integrity, autonomy, and self-motivation.
- Organized and process-driven, with a thorough and structured approach to working.
- Eager to learn and upgrade skills with a growing company.
Required Experience:
- Bachelor's degree in Data Analytics, Marketing, Finance, or a related field.
- 8-10 years of experience in reporting and insights, ideally in complex business environments.
- Great team leadership skills and the ability to work well with others to accomplish goals.
- Experience driving the data strategy across multiple customer touchpoints.
Desired Characteristics:
- Self-starter Have a proactive attitude and a desire to find creative solutions.
- Team player Focus on winning as a team rather than individually. Be cooperative and collaborative.
- Open-minded Be able to work effectively across different teams and personalities. Be flexible and adaptable.
- Detail-oriented Treat the work as your own and be able to analyze.
- Cool-headed Be patient and even tempered.
- Drive for results Be tough and persistent, and know when to research vs. when to make a quick decision.
- Client service oriented Be positive and optimistic.
NO THIRD PARTY RESUMES ACCEPTED.
We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
