GLG is seeking a Marketing Campaign, Senior Associate/ Manager to lead the execution, measurement, and optimization of marketing and engagement campaigns in APAC. The Campaign Manager will be a key member of the growing Marketing team, ensuring outreach campaigns are effectively executed, measured, and optimized to meet GLG's goals. This role will sit in the APAC Marketing team and deploy and manage multiple multi-channel campaigns to drive engagement and demand for GLG's full product suite. The ideal candidate will have an understanding of B2B marketing, strong analytical skills and an open-minded approach to testing marketing tactics.
Primary duties include (but are not limited to):
Plan and execute targeted omnichannel marketing campaigns promoting GLG offerings to clients and experts, encompassing email, landing pages, and BI reports.
Monitor and measure campaign performance, optimizing through A/B testing and dynamic content based on data segmentation to achieve target objectives.
Collaborate closely with regional marketers, central marketing team, and business stakeholders to ensure alignment with strategy and KPI requirements.
Maintain data accuracy and integrity by conducting regular data hygiene practices.
Develop and maintain detailed project plans, timelines, and delivery schedules for all campaign assets in collaboration with cross-functional teams.
Organize events such as webinars in Marketo, including email invitations, reminders, landing pages and forms
Integrate APAC specific automation between Marketo-SFDC-WeChat as applicable
Work effectively within strict deadlines to meet the Marketing team's goals
Working with team in APAC and globally to develop and execute marketing automation strategies within customer journeys, contact management, segmentation, and measurement of success
An ideal candidate will have the following:
2-4 years of experience in demand generation and engagement campaigns, from inception to completion.
Strong analytical and data-driven mindset, with the ability to leverage campaign data and insights for continuous improvement.
Keen eye for customer/user experience and campaign design.
Experience with marketing platforms, preferably Marketo. Marketo certification is a plus.
Experience with CRM systems, preferably Salesforce.
Strong understanding of HTML / CSS.
Google Analytics experience
Experience with website maintenance and publishing, preferably WordPress.
Excellent project management and stakeholder management skills. Ability to collaborate effectively across sales, marketing, technology, and product teams. Familiarity with project management tools such as Asana is a plus.
Strong verbal and written communication skills.
Strong problem-solving skills and attention to detail.
Ability to thrive in a fast-paced, highly collaborative environment, managing multiple complex projects simultaneously under tight deadlines.
Proactive approach to learning and implementing new tools and strategies.
Reporting Structure:
This role reports directly to the Head of Marketing, APAC.
About GLG / Gerson Lehrman Group
GLG is the world's insight network. Our clients rely on GLG's global team to connect with powerful insight across fields from our network of approximately 1 million experts (and the hundreds of new experts we recruit every day).
We serve thousands of the world's best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world's largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.
GLG's industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company's culture.
To learn more, visit www.GLGinsights.com.
Gerson Lehrman Group, Inc. (GLG) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.
