Main Responsibilities
Brand Assurance and Creative
- Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
- Continually work with all team members (licensing, sales, marketing) within the office and SEA daily.
- Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
- Support in all aspects of BA & Creative jobs.
- Other projects: Assisting in research and development of branding/style guide/creative projects OR working/providing creative brief to design agency etc.
Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)
- Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
- Ensures a timely communication flow of information from Principals to licensee and vice versa.
- Conduct BA workshops and technical assistance to licensees.
- To ensure that licensees optimize the use of each style guide/trend program.
- To work with sales and ensure that licensees optimize effort to develop/launch product per contract.
Product Development
- Sound knowledge of product development process, new technology, seasons, trends & colors.
- Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
- Support sales personnel with appropriate product/premium concept for pitching purpose.
- Supports licensees with product concepts or final artwork.
- Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.
Others
- Manage and disseminate all creative materials.
- Materials include style guides, trend programs, other creative materials, etc.
- Maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
- Style guide program management - communicate with licensees regarding new and/or discontinued materials.
Job Requirements
- Good level of general education, preferably a design or arts diploma/degree
- At least 2 years and above in licensing/advertising agency or related design field. Product design experience in Lifestyle, Home, Food, and Beauty Care categories will be advantageous.
- Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.)
- Knowledge of After Effect & 3D Program are advantages
- Initiative, able to work independently as well as good team worker, attention to detail and strong time management/organization skill
