About Department and Purpose of the Position
We are looking for an (Senior) Executive/Assistant Manager with a proven track record to manage and execute our social media strategies to enhance the hospital brand presence. The ideal candidate will be an all-rounder who is able to support the hospital in the whole suite of communications activities.
Key Responsibilities
Social Media
Develop and manage channel-specific campaigns and content for social media platforms such as Linkedin, Instagram, Facebook, Youtube and TikTok
Increase engagement through high-quality social media content
Manage the social media calendar, schedule posts using social media tools, and nurture our brand ambassadors to amplify the hospitals presence as Singapore leading university hospital
Evaluate the effectiveness of campaigns and content, and to recommend creative iterations to optimise performance and to meet our business goals
Monitor social media conversations and respond to queries
Other responsibilities
Provide communications counsel to clinical, nursing, allied health and operations departments to ensure consistency in messaging
Custodian of corporate identity and branding - including editorial oversight for collaterals
Crisis communications including participation in emergency preparedness exercises
Key Requirements
University degree preferably in mass communications, public relations or journalism
Minimum three years relevant work experience, with a proven track record in managing social media platforms and campaigns
A good writer with a deep understanding of social media platforms
Good communication and interpersonal skills, creative, meticulous and results-oriented
Able to work independently in a fast-paced environment
