Support the Schools, Centres and Shared Services on their needs in the areas of communication, crisis management, publicity, media, social media, websites, events, Heritage Centre and PDPA.
Assist to develop and implement branding strategies and campaigns to increase mindshare for the One APSN brand.
Build and nurture relationships with media and influencers to enhance publicity.
Copywrite and assist in the production of the Annual Report and communications collaterals.
Create content for various platforms including websites and social media platforms.
Produce communication and Public Relation materials for fundraising, partnerships and volunteering.
Support the development and execution of digital marketing campaigns across various channels, including website, social media and email.
Manage APSN's social media presence, including content strategy and creation, scheduling, monitoring, and community management of social media channels.
Monitor and analyse the APSN's performance metrics such as web analytics, social media analytics, and campaign results.
To be involved in any other projects and duties as assigned.
Job Requirements:
Bachelor Degree in Mass Communication / Marketing or equivalent
At least 3 to 4 years of relevant experience
Familiar with using WordPress and other content management systems to update websites.
Experience in digital marketing, social media content creation/management, and applying data analytics to assess effectiveness.
Familiar with MS Office, Google Drive, and design software.
IT savvy and able to learn to manage new systems easily like EDM system, enterprise systems, etc.
Well-versed in photography.
Attention to details, with the ability to work independently and in a team, to meet deadlines.
Ability to communicate with stakeholders of all levels.
Strong proficiency in the English language, both spoken and written. A second language will be an added advantage.
Excellent writing and content creation skills, with experience in creating engaging digital content (written, visual, and video).
Experience in producing marketing collateral from Annual Reports, newsletters to corporate videos.
Experience in planning and executing integrated end-to-end publicity campaigns, both online and offline, and across various platforms.
