Raffles Medical Group, the largest home-grown private healthcare provider in the region, is seeking dedicated General Practitioners and Family Physicians to join our dynamic and growing team in Singapore. At Raffles Medical Group, you will be part of a multidisciplinary medical group practice that has grown from a two-clinic operation in 1976 to a leading integrated healthcare organization serving patients across five countries and 14 cities. We operate over 100 medical facilities, including a flagship tertiary hospital, a network of family medicine and dental clinics, insurance services, Japanese and Traditional Chinese Medicine clinics, and a consumer healthcare division.
Senior Executive, Corporate Communications, based in Singapore
Job Responsibilities:
Social Media Management
- Oversee and manage Raffles Medical Group's presence across all social media platforms, including management socials through thought leadership.
- Develop, curate, and implement engaging content to enhance brand visibility and engagement.
- Optimise content for each social media platform, ensuring consistency with brand voice and messaging.
- Schedule and publish posts at optimal times to maximise audience reach.
Social Media Analytics
- Conduct in-depth social media analysis to track performance across all platforms monitor trends, audience behaviour, and engagement patterns to inform content strategy.
- Define and measure key performance indicators (KPIs) such as engagement rate, reach, impressions, and conversion metrics.
- Utilise data-driven insights to recommend improvements and adjustments to social media strategies.
Digital Campaigns
- Design and execute social media marketing campaigns to support the organisation's goals.
- Analyse campaign performance using metrics and make data-driven recommendations for improvement.
- Explore emerging social media platforms to expand Raffles Medical Group's digital footprint.
Community Engagement
- Monitor and respond to interactions across social media channels to build and maintain community engagement.
- Collaborate closely with internal stakeholders to ensure all online communications align with broader Public Relations strategies.
Interdepartmental Synergy
- Partner with videographers, multimedia designers, and marketing personnel to produce compelling multimedia content.
- Coordinate with internal and external stakeholders to align social media activities with broader marketing and communication objectives.
Job Requirements:
- Diploma or Bachelor's Degree in Marketing, Communications, Digital Media, or related field.
- Proficient in major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
- Experience with social media management tools (example: Hootsuite) and analytics.
- Strong writing and communication skills, with the ability to create engaging content.
- Knowledge of social media marketing strategies, including paid advertisements.
- Ability to work independently in a fast-paced environment and manage multiple projects simultaneously.
Only shortlisted candidates will be notified.
