As part of the Engagement & Alliance Team, you will assist in steering the development and growth of the department's interest and segment-based membership and communities. Through strategic coordination, stakeholder management, and community-based programming, the aim is to attract prospective members and partnerships, add value to existing members, and perpetuate engagement within NTUC Club's entities as well as the Labour Movement.
The role requires a proactive, creative, and self-starting individual to design, develop and implement sustainable programmes and events. You will grow the youth community through membership recruitment and conversion, and ensure consistent engagement leading to a strong relationship with the members, stakeholders, Unions and employers, while growing and securing partnerships. This position reports to the Manager and will be part of a team to front the collective outreach of communities to target both existing and new segments.
Membership Recruitment and Conversion
- Assist in development and implementation of strategies to engage communities, especially for the youth segment, leading to recruitment and conversion
- Identify and approach relevant brands and partners, to negotiate and secure exclusive deals, promotions and sponsorships for our members, with potential to generate new business engagement opportunities.
- Liaise with stakeholders and members and identify needs and opportunities for engagement.
- Analyse, review and consolidate reports.
Membership Engagement and Leadership Development
- Develop and execute a framework for promoting advocacy and leadership among ambassadors and youth leaders, leading to ground up and penetrative engagement.
- Assist the development and execution of collaborative engagement efforts / events for partners and stakeholders which align with business strategies.
- Assist in programme development including sourcing new programme partners and generating sustainable new initiatives / sponsorship to help defray cost and enhance scale of programmes.
- Also responsible for event marketing processes and collaterals to ensure greater publicity, impact and outreach.
- Raise profile of communities by organising and managing iconic and major events.
- Create and manage partnership agreements, ensuring all parties meet their commitments.
Requirements:
- Recognised University Degree/Diploma in Business, Marketing, or equivalent
- At least 3 years relevant working experience
- Possess event management, community engagement, partnership relationship management, social media, content marketing and copywriting qualifications and experiences, or where
- relevant and equivalent
- Excellent negotiation and communication skills
- Proven ability to plan and put ideas into action
- Experience with digital publishing and generating traffic and leads for new business desirable
