Your Challenge::
Position Purpose:
As the Senior Lead, Event Content and Programming, you will be entrusted with the critical task of driving the narrative and strategic direction of our event content across multiple platforms. You will spearhead research initiatives to understand market dynamics and audience preferences, strategize, and execute event content plans aligned with organizational goals, and craft compelling themes for a diverse array of events including conferences and executive summits.
Essential Functions:
Develop and Execute Comprehensive Event Content Strategy:
Formulate and implement a holistic content strategy that aligns with organizational objectives.
Utilize thorough research to inform content strategy development, staying abreast of market trends and audience preferences.
Conduct In-depth Research:
Conduct extensive research to ensure event content relevance and effectiveness.
Analyze market trends, audience behaviors, and competitor strategies to refine event content approaches.Create Compelling Event Content:
Employ strong writing and storytelling skills to produce engaging and informative content.
Adapt complex ideas into accessible, compelling narratives suitable for diverse audience segments.Clear Articulation and Presentation:
Present content concepts coherently to internal teams and external stakeholders, ensuring alignment with organizational vision.
Effectively communicate content strategies and concepts to garner support and engagement.Tailored Event Content Development:
Design and develop content tailored for events such as conferences, symposiums, and roundtable discussions, ensuring relevance and impact.
Collaborate with subject matter experts to integrate up-to-date insights and perspectives into event content.Curate Training Workshops Content:
Create and curate content for training workshops, addressing educational and professional development needs effectively.
Ensure content aligns with learning objectives and fosters participant engagement and growth.Collaborative Approach:
Work closely with cross-functional teams to ensure a cohesive approach to content creation and delivery.
Foster collaboration with various departments to leverage expertise and resources for optimal content outcomes.
What you will need to be successful::
8 or more years of experience in event content creation and strategy, preferably in the healthcare or technology sector for events of various sizes/scope conferences, executive summits
Exceptional organizational and project management skills.
Strong relationship building and collaboration skills.
Excellent editing and writing skills, with an ability to logically process information.
Ability to take projects seriously and produce work quCickly, but also curious enough to ask questions.
Able to be adaptable and thrive in a dynamic environment, demonstrating flexibility and resilience in addressing challenges and embracing new opportunities as they arise.
Self-starter with the ability to work autonomously or as part of a team.
Experience in event content programming is highly desirable.
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