Senior Manager, Brand Marketing
Date: 8 Aug 2024
Location: Singapore, Singapore
Company: Singtel Group
At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Be a Part of Something BIG!
Are you a strategic thinker with a passion for brand development and marketing excellence Singtel is seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. If you have a proven track record in driving brand leadership, managing creative and media partnerships, and executing impactful marketing campaigns, we want to hear from you!
Make an Impact by
Brand Development
Drive market leadership in brand positioning and communication though annual marketing plans and integrated campaigns
Develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums
Drive emotional brand engagement - looking beyond rational and functional brand attributes.
Achieve brand consistency by collaborating and aligning brand expressions across departments and business units
Agency Management
Promote integration across the different specialist creative and media agencies that Singtel works with
Manage Singtels relationship with retained agencies (through Client-Agency performance reviews on a 6-monthly basis).
Track and optimise agency fees and scopes on a monthly basis, and annually during planning season
Monitor agency scope reconciliations monthly.
Manage monthly agency retainer payment (creative & media).
Manage A&P budget
Media/Operational Excellence Management
Manage negotiations of Master Contracts with strategic media partners (eg. SPH and MediaCorp).
Manage overall media spend against Master Contract commitments.
Manage brand research surveys and sponsorship audits
Organize regular Marketing/Brand workshops to share industry best practices.
Skills for Success
Min Degree preferably in Marketing and/or Communications
Min 8 years progressive experience either in an advertising agency or equivalent
Competent in brand/communication strategy, research and campaign execution across integrated media
Ability to read data and conduct brand tracking of campaigns would be a huge plus
Sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills
Excellent organizational skills for projects and events
Challenger mindset, dynamic and proactive
Experience in the tech/telecom sector is an advantage
Rewards that Go Beyond
Flexible work arrangements
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Your Career Growth Starts Here. Apply Now!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
