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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Overview
The Digital Sales Sr. Manager for RBI APAC will play a crucial role in supporting our franchisees, optimizing our digital sales channels, and driving customer engagement through innovative digital strategies. You will be responsible for creating, implementing, and overseeing digital strategies across franchisees to drive profitable and incremental guest behavior. This role requires close cooperation with various internal stakeholders, including global and local marketing teams, consumer tech teams and field teams.
You will facilitate the development of recommendations and enhancements to achieve goals and key performance indicators, transforming digital efforts to drive the brand's long-term growth. Additionally, you will oversee the overall digital performance strategy for the brands by understanding which digital channels are most suitable for different campaigns, ensuring maximum ROI. You will identify new opportunities and conduct continuous experimentation to understand the potential of various digital marketing tools.
Key Responsibilities
Support Franchisees in Defining Their Digital Strategy:
- Collaborate with franchisees to develop and implement effective digital marketing strategies.
- Provide guidance on leveraging digital tools and platforms to enhance customer engagement and sales.
Assess And Optimize CRM Tech Stack
- Evaluate the current CRM systems and recommend improvements.
- Ensure the CRM tech stack is aligned with business goals and supports seamless customer interactions.
Track CRM Results And Optimize Campaigns
- Monitor CRM performance metrics and analyze campaign effectiveness.
- Implement data-driven strategies to enhance campaign outcomes and customer retention.
Assess Loyalty Program And Identify Optimization Opportunities
- Review the existing loyalty program and identify areas for enhancement.
- Develop initiatives to increase customer loyalty and drive additional sales.
Manage CRM Agency Relationships And Build Regional Priorities
- Act as the primary point of contact for the regional CRM agency.
- Develop and communicate regional priorities to ensure alignment with overall business objectives.
Track Digital Channels Results (Kiosk, App, Delivery)
- Analyze performance data from various digital channels.
- Identify trends and opportunities to improve user experience and sales performance.
- Conduct regular assessments of kiosk and app interfaces.
- Collaborate with design and development teams to enhance user experience and functionality.
Competencies And Experience
- University degree in Business Administration, Marketing, Finance.
- 5+ years in CRM/Performance Marketing/Loyalty experience with a proven track record of managing innovative, omnichannel programs and working with cross-functional teams.
- Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy-making process.
- Passionate champion of the Guest experience to drive exceptional loyalty experiences.
- Excellent written and verbal communication skills and an ability to communicate effectively and professionally with all levels of the organization.
- Start-up mentality, eager to move quickly, act autonomously and work with a lean team.
- QSR Restaurant, retail, CPG/FMCG, or hospitality experience strongly preferred.
- Consulting / Project Management experience strongly preferred.
- Proficiency in Microsoft Office tools, Excel proficiency a must.
- Experience using SQL, R, Python, Power BI is an asset.
- Fluency in Mandarin, Japanese, or Korean is a plus, but not required.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
