We champion and curate the ecosystem of partners and customers to accelerate adoption of technologies in the business community. As an Enterprise Marketing Manager, you'll be the key driver to execute integrated marketing campaigns that support the various business goals. You will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, upsell and cross selling services within existing accounts to increase our wallet share, promote customer retention, and increase brand recognition for our market-leading technology solutions.
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment and be ready to move with the needs of the business. You should have a clear understanding of end-to-end marketing strategies and able to break down complex issues into executable strategies and detailed tactics.
The ideal candidate is an outstanding communicator and can demonstrate excellent interpersonal, project management, and analytical skills.
Jobs Responsibilities :
- Create and execute marketing programmes in alignment with the Enterprise team's priorities and focus on driving pipeline and revenue. Deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
- Invent and deliver fully integrated campaigns that drive sales results. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email. Also, support and execute account-based strategies and programmes.
- Maintain comprehensive customer profiles and personas to align marketing and sales by defining the target audience required to achieve sales goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategythrough a broad range of tacticsto add key personas and deepen our relationship with existing customers.
- Set goals and define metrics for each marketing campaign, including targeted lead flow, to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, and make recommendations for future optimisations.
Job Requirements :
- With at least 5 years of B2B field marketing experience in Telco/ICT/Technology marketing
- Strong campaign orchestration, message optimisation, persona, and buying cycle experience are required.
- Experience in evolving marketing programmes based on performance data, feedback from sales, and understanding of the business.
- BA/BS or equivalent university degree.
- Hands-on experience prioritising running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
