Main Responsibilities
Media & Public Relations
- Create and execute the media & PR strategy for APAC markets in coordination with regional sales, product & marketing teams
- Engage and secure media opportunities to increase Lumen's share of Voice in the market
- Formulate key media messages for media engagements and one-on-one interview sessions
- Coordinate media relations activities, Track media coverage and successes
- Own and Day-to-day management of PR agency with a hub-and-spoke model covering Singapore, Hong Kong, Australia and Japan.
- Execute the region's PR strategy using tactics such as media releases, customer stories, trends and news hooks.
- Elevate key business leaders through the building of their profile and creating unique narratives.
Social Media Marketing
- Manage Lumen Technologies social media channels and maintain content calendar.
- Create social media friendly content by leveraging existing long-form content.
- Manage social media presence and develop thought leadership profile for key business leaders
- Drive Employee Community (ERG) programs within APAC
Communications
- Provide strategic communications counsel to business leaders.
- Support internal communications initiative which includes internal announcements, executive communications quarterly All-Hands and Employee Resource Groups (ERG).
The Candidate should have:
- 5+ years experience in communications, media and analyst relations in relevant fields
- 2 years experience in driving ERG programs
- 3-5 years of digital marketing experience including budgets, digital strategies
- Enterprise B2B experience preferred
- Experience working in marketing agency will be an advantage
- Experience working with Marketo, SalesForce and Adobe tools preferred
- Good writing and verbal communications skills
- Ability to work with senior leadership to develop stories and content
- Education background in communications, marketing, media, or PR
Other qualities:
- Strong interest in technology and B2B stories with the ability to simplify technical information
- A self-starter who is ambitious and able to work well independently and effectively with other comms/marketing colleagues.
- Prior PR agency experience or management experience with knowledge in B2B tech PR approach
