Senior Marketing Executive / Assistant Marketing Manager

Key Responsibilities

Social Media and Community Management

. Develop and execute a social media strategy through competitive research, benchmarking,

and audience analysis.

. Create, publish, and share engaging content that fosters community interaction.

. Optimise company profiles on all platforms to enhance social visibility.

. Moderate user content per platform guidelines.

. Create social media calendars, track relevant metrics, and continuously refine insights-based

strategies.

Marketing and Communications

. Assist in executing campaign calendars, budgeting, and managing project timelines, which

may include maintaining partnerships with different banks to enhance collaboration and

drive joint marketing initiatives.

. Lead marketing plan development and implementation for designated concepts, aligning

with group strategies.

. Oversee the creation of compliant marketing content that meets brand standards.

. Conduct market research and competitor analysis to inform project strategies.

. Monitor campaign expenses and performance reports, providing data-driven

recommendations.

. Develop communication materials and creative briefs that are platform-specific content for

different channels.

PR and KOL Engagement

. Support the Marketing Manager with press releases, pitches, and PR strategies to align with

company goals.

. Build and maintain relationships with journalists, bloggers, and KOLs.

. Coordinate and host media tastings and assist with interviews to boost the group's profile.

Requirements

. Bachelor's degree in Communications, Marketing, Business, or a related field.

. 3+ years in PR, social media, or communications, preferably in an agency or corporate

environment. F&B or Hospitality experience is a plus.

. Strong written and verbal communication, with a flair for creative writing and storytelling.

. Proven media relations skills, with the ability to foster relationships with journalists and

influencers.

. Experience managing multi-brand partnerships or concept marketing.

. Ability to manage multiple projects in a fast-paced environment.

. Knowledge of major online marketing channels social media expertise required.

. Proficient in MS Office, Meta, Google, Mailchimp, and reservation tools (e.g., Chope,

SevenRooms) design tool familiarity (Capcut, Canva, Adobe) is beneficial.

. Experience in managing partnerships with banks, including executing campaigns and

promotions with concepts, is a plus.

. Positive, detail-oriented, and customer-focused, with strong organisational and multitasking

abilities.

. Ability to work independently and in a lean team.

. Strong relationship management and stakeholder engagement skills.

. Fluent in English additional languages are a bonus.

. Passion for food and familiarity with the F&B industry are advantages.