About HireRight:
HireRight is the premier global background screening and workforce solutions provider. We bring clarity and confidence to vetting and hiring decisions through integrated, tailored solutions, driving a higher standard of accuracy in everything we do. Combining in-house talent, personalized services, and proprietary technology, we ensure the best candidate experience possible. We offer expertise from our regional centers across 200 countries and territories in The Americas, Europe, Asia, and the Middle East. Our commitment to get it right every time, everywhere, makes us the trusted partner of businesses and organizations worldwide.
Overview:
Responsible for the overall planning and execution of the APAC marketing program including demand generation, content, and customer communications to drive brand awareness, market education, revenue growth, customer retention and upsell, and other related initiatives.
Responsibilities:
Plan and execute integrated B2B marketing programs including demand generation, content, and customer communications to drive business growth against local market strategies in the APAC region
Manage and work closely with external agency and Go-to-Market teams to deliver high-performing online and offline marketing programs with a focus on account-based marketing to drive new customer acquisition, retention and upsell and cross-sell opportunities
Generate engaging and innovative content across all channels (website, blogs, social media, email, collaterals, branded materials etc) to differentiate HireRight as a market leader in APAC
Lead and develop communications programs with compelling value propositions to support integration and engagement of customers as part of our merger and acquisition strategy
Collaborate with business leaders and teams across regions and functions to drive business and marketing needs
Maintain and apply in-depth knowledge of current and developing industry and marketing trends, as well as legislative and regulatory developments affecting the background screening in local markets
Support overall marketing team goals and programs, ensuring success for the region
Deliver other marketing projects as the business strategy demands
Occasional traveling for work may be requiredQualifications:
Education:
Bachelor's degree in English, marketing, communications, or related field
Experience:
5-7 years experience in delivering integrated marketing campaigns, including online and offline lead generation, content, and communications programs in B2B Enterprise organizations
Familiarity with planning and delivering local marketing tactics across multiple countries in APAC
Proven work experience in writing digital and customer-facing content. Excellent verbal and written communication skills is a must
Proven track-record of success in partnering with Sales for common goals
Strong relationship management skills and thrive in customer-facing opportunities
Ability to think strategically and develop comprehensive, data-driven marketing plans
Understands marketing metrics and digital campaign tactics including but not limited to SEO and targeting
Knowledge of Content Management System, email automation and customer relationship management systems (especially Salesforce Pardot, etc.)
Proficiency with MS Office applications
Great attention to detail and project management skills. This role requires balancing several initiatives together
Results-driven, self-motivated, organized, proactive, collaborative
Knowledge of Japanese language is a plusWhat do we offer:
HireRight does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of HireRight and HireRight will not be obligated to pay a placement fee
