COMPANY DESCRIPTION
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
DESIGNATION : Senior Marketing Manager (Strategy), Content Distribution
RESPONSIBILITIES
Description:
We are looking for a results-driven Senior/Marketing Manager with a passion for developing and executing effective marketing strategies and enhancing brand identity of Singapore-made programmes. The ideal candidate should have a proven track record of developing comprehensive marketing plans and implementing branding initiatives for Singapore-made programmes in the region.
Responsibilities:
Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.
Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.
Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.
Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.
To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.
QUALIFICATIONS
A degree in Marketing, Business or a relevant discipline.
Proven experience in senior marketing roles, especially in the media industry with a focus on marketing strategies and branding.
Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.
Creative mindset with a passion for innovation and continuous improvement.
Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.
8-10 years of related experience in Marketing.
