PHD Media is part of the Omnicom Media Group, one of the world's largest media services conglomerates. The agency provides strategic media planning and buying services to clients across different industries, helping them reach their target audiences and achieve their marketing objectives.
In Singapore, PHD Media offers a range of media services to local and international clients. Our services include media planning, media buying, audience research, digital media strategies, programmatic advertising, social media marketing, and measurement and analytics.
Working for PHD Singapore:
At PHD we value curiosity, courage, creativity, and openness - We live and breathe our values every day and look for people who will do the same. With people & talent being our most valuable asset, we value keeping them up to date with the latest developments in the landscape, both locally and globally. To achieve this, we emphasize training and development programs through workshops, training courses and more to enhance their skills and knowledge.
Cultivating a culture of continuous learning and experimentation, our employees are encouraged to share their ideas and test new approaches to media and communications. We are part of OMG which has been awarded as Best Company to Work for in Asia three years in a row and for being the Most Caring Company in Asia in 2023.
Working at PHD Singapore you get:
- Flexi Benefits (From prescriptive spectacles to hotel stays or even a baking class if you will).
- Quarterly & Monthly interactive sessions led both internally and externally (Usually accompanied with food & drinks).
- Events organised by the social committee (our very own Chief Happiness Officers).
- Trainings such as LEAP / SPRINT programme so you can grow & advance your career.
We work closely with our clients to deliver campaign performance. We continuously share learnings to fast-track initiatives across markets, and we take pride in sharing our knowledge to improve client performance and agency capabilities.
We have a very collaborate approach within the team; everyone's role and personal approach is critical to our success, especially as the team continues to grow. We invest in everyone's development, with a clear progression path tailored to support everyone to become industry leaders.
As a Senior Digital Specialist for this high-profile client, you will be tasked with digital strategy, planning and execution as well as driving forward digital best practice and innovation.
In this role, you will demonstrate proficient media and digital skills, continue to build on more advanced knowledge and will be encouraged to supervise and train more junior team members.
As a Senior Digital Specialist, you operate at the very heart of the business and are critical to its market perception across the digital landscape. The digital community in PHD is therefore tasked with creating a recognized market-leading position in digital implementation / executional management and client servicing.
Reporting Structure:
- You report directly to the Digital Manager although on a day-to- day basis you will report the Digital Director within your client group.
- You are expected to manage your own workload as well as any specialist delivery services that are being deployed in your business.
The role encompasses:
- The creation of digital media plans.
- Execution of the digital media plans with quality control of the campaigns.
- Ensuring all digital media goals and strategies are delivered and executed within budgets.
- Creating of reports that contain valuable insights and recommendations.
- Building strong relationships with media vendors and co-create custom, client centric digital solutions.
- Be an active participant of the PHD digital community.
- Identification and management of innovative digital media initiatives.
- Consult on digital best practises across the account.
Key Responsibilities:
Client relationship management
- Consult on digital strategy and planning.
- Ensure quality of digital media utilising your digital expertise.
- Principal client contact from the planning of the campaign to reporting for selected campaigns
Origination of the Digital media Plan
- Work with the planning team and client to create clear and coherent plans.
- In-depth assessment of digital media options and provide detailed recommendations of proposed communication solutions.
- Assess, identify, and recommend innovative digital media initiatives that deliver greater strategy depth and impact to the digital media plan.
- Conduct research to best understand how to address the provided media brief.
- Provide clear and measurable KPIs that are relevant to the media brief.
- Fill out tagging templates for measurement of your campaigns.
Performance/Digital Marketing Execution
- Lead the execution of the campaigns that you have planned.
- Showcase an expertise in SEM, Social Media Advertising, and Programmatic Advertising
- Training is provided to help grow your expertise.
- Daily/Weekly/Monthly optimization implemented campaigns.
Reporting
- Provide detailed summary of the campaign performance.
- Create detailed recommendations to be implemented in future campaigns.
- Report your findings to the necessary internal/client stakeholders.
- Timely delivery and upkeep of all relevant reporting systems and templates (digital media plans, campaign reports, client queries, etc.).
Finance communication
- Manage all internal finance work related to your campaigns.
- Ensure digital media proformas are checked correctly and returned them to Finance within the agreed timeframe.
Protecting our high standards
- Ensure that any work that leaves the agency is of the highest standard.
- Be part of producing ideas that inspire, motivate, engage and create commercial action.
- Be part of producing award-winning work.
- Always challenge mediocrity.
- Bring a positive attitude both internally and externally.
Required Skills:
- 2-4 years of relevant media experience, able to demonstrate clear understanding of the digital media ecosystem
- Platform and activation experience with Campaign Manager, Google Ads, SA360, Facebook Ads and Programmatic DSP's (like DV360, Trade Desk, etc)
- Methodical and demonstrates attention to detail
- Planning, organisational and prioritisation skills
- Strong mathematical skills and excellent literacy
- Strong verbal and written communication skills
- Confidence to interact over the phone and in person
- Ability to explain complex terminology clearly
- Takes ownership for behaviour and integrity of work
- Proactivity and problem-solving attitude
- A Can Do attitude, Inquisitive nature driving you to ask why
- Confident in high pressure situations
