Job Purpose
The Supporting Member for Market Development (B2B) - Customer Accounts Acquisition - plays a complementary role in the administrative needs and the initiatives needed for market development, pre-sales and post sales functions.
Working closely with the its department leaders within the Business Development (B2B) department, this individual will be responsible for carrying out for the Team, which includes but are not limited to the general administration and pre meeting/events/exhibition research , preparation and management of backend and post Market Development (B2B) meetings, coordination with relevant parties, contract administrations and data management that are aligned to the Department's lead generation outcomes.
Roles & Responsibilities
1. Lead Generation Support:
- Assist in conducting preliminary market research to gather data on potential leads.
- Maintain and update lead databases, ensuring accuracy and timely input.
- Support the team in qualifying leads based on provided criteria and help prioritize opportunities for follow-up.
- Prepare lead lists and organize outreach efforts, including drafting introductory emails and managing follow-up tasks.
2. Administrative Support for Sales and Proposals:
- Follow Director/ Team Lead on client pitches at times, and assist in the preparation of sales proposals, presentations, and documents required for client pitches and meetings.
- Ensure all documents and presentations are properly summarised, formatted, proofread, and ready for submissions.
- Manage scheduling for internal and external meetings, coordinating with relevant stakeholders and handling logistics such as booking venues or setting up virtual calls.
3. Data Management and Reporting:
- Maintain accurate records of client interactions, meetings, and sales activities in Sales Force, CRM systems or other databases.
- Assist in preparing Sales Force reports on leads, client engagement, and business development activities for internal review.
- Ensure that all contracts and agreements are properly filed and accessible when needed.
4. Support with Funnel Tracking:
- Assist in managing the sales funnel by tracking leads through various stages of the process.
- Provide updates to the team on the progress of leads and ensure timely follow-up actions are taken.
5. Linkedln Sales Navigator and Online Tools:
- Use LinkedIn Sales Navigator and other online tools to help identify potential leads and monitor industry trends.
- Assist the team in outreach efforts through LinkedIn by drafting messages, setting up connections, and tracking engagement.
6. General Administrative Support:
- Handle daily administrative tasks such as document preparation, managing calendars, processing invoices, and responding to routine client inquiries.
- Coordinate with internal teams for document approvals, procurement needs, or cross department collaborations.
- Assist with ad-hoc administrative tasks as needed to support business development team's overall objectives.
Qualifications and Other Requirements
- At least a Diploma in Marketing, Business Administration, Psychology or related field
- Some experience in B2B marketing, preferably within the events or related industry.
- Strong analytical skills.
- Excellent written and verbal communication skills.
- Demonstrated ability to meet tight deadlines, think on spot and work in a fast pace environment.
- Creative think and willing to implement new initiatives for improving productivity and efficiencies
- Strong teamwork and collaboration skills to work effectively with cross-functional teams and external partners.
Preferred Knowledge and Skills
- Ability to understand and use Sales Force, LinkedIN Navigator and lead generation tools online
