Develop and implement Public Relations strategies, riding on various media channels aligned with the overall marketing strategy
Write and edit content such as press releases , bylined articles, briefing materials, and social media posts.
Media management on public issues and issue preparedness to protect brand reputation
Maximize brand exposure and build relationships with media and key opinion leaders
Analyze and measure success of Public Relations initiatives and campaigns according to set KPIs
Collaborate with cross-functional teams, such as Corporate Affairs, and liaise closely with the Global Public Relations team to ensure alignment of marketing and Public Relations initiatives with overall business strategy
Assist in the planning and execution of integrated communications campaigns to achieve overall business objectives
Key Requirements
Minimum 1 year of relevant experience. Agency experience would be advantageous.
Keen knowledge and understanding of the traditional and new media landscape in Singapore
Strong organisational and project management skills
Excellent written and verbal communication skills
Degree in Mass Communication/ Marketing or related fields
