Social Influencer Marketing Manager (7 month contract)

Overall Responsibilities: Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.

. Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC

. Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing

. Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand

Top Daily Responsibilities:

. Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.

. Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.

. Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.

. Build infrastructure and standardize tooling for APAC.

Skills/Qualifications:

. Education: Bachelor and above

. 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.

. Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps. Strong track record of building successful influencer programs that drive impact to brand and business results. Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model. Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives. Have experiences and thrive in a dynamic and diverse environment with multiple APAC countries and complex organizational structures. Comfortably navigate ambiguity with strong bias towards ownership and action. Confident with senior stakeholder management across Global, Regional and Local.

. Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr etc.

If the above role is a good fit for you, or if you know anyone who might be good for the role, please get in touch with an updated CV and I'll be in touch!

EA Reg Number: R1660446

EA License Number: 07C3924

Company Registration No: 200609504D