Project Overview:
Client APAC Brand Social team is the speciality team within Client APAC Marketing that leads the strategy and implementation of Brand, Social and Creative in APAC. The team serves and enables the cross market, cross product and cross functional teams to bring Client's brands and products to consumers in the most culturally relevant, user centric and brand authentic way on social media.
Overall Responsibilities:
- Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.
- Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC
- Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing
- Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand
Top 3 Daily Responsibilities:
- Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.
- Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.
- Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.
Mandatory Skills/Qualifications:
- At least 5 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.
- Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.
- Strong track record of building successful influencer programs that drive impact to brand and business results.
- Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model.
- Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
- Comfortably navigate ambiguity with strong bias towards ownership and action.
- Confident with senior stakeholder management across Global, Regional and Local.
- Familiar with social creator tools and social media tools.
- Social Media related skills such as experiences of managing social accounts, creating and publishing social content, social analytics, community management, social listening etc.
