About Us
Dyson employs over 13,000 people and is present in more than 80 countries. And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.
Our SEA Markets team comprises of Sales & Marketing teams, along with supporting functions that help drive our local sales and marketing strategies for the SEA region.
About the Role
Role Overview
As an integral member of Dyson's SEA Marketing team, you will own Dysons social media presence, leveraging platforms to drive business objectives. Youll get to work closely with our Media Category, Digital, PR, Customer Service teams, Regional / Global colleagues and external partners,.
Responsibilities
- SG / SEA Social Media Strategy: Lead end-to-end social media strategy, from media briefs to creative development, maximizing impact across the marketing funnel.
- Content Development: Oversee the social media content calendar, creative briefs, and copywriting across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
- KOL Planning: Working with media to align investment, KPIs to inform KOL plans and briefs to ensure appropriate reach, balance of POE and affiliate presence for each campaign.
- KOL Engagement: Manage our KOL engagements to drive product advocacy, ensuring effective briefings and content management.
- Social Listening: Use tools to monitor brand health and share of voice.
- Measurement: Deliver performance reports using social and KOL analytics tools (e.g., Sprinklr).
- Community Management: Foster customer advocacy through UGC and collaborate with Customer Service on CARE engagement.
- Agency Management and engagement: manage our Social content and management agency, our talent KOL agencies as well as any vendors used to deliver our Social strategy
Accountabilities:
- Build content calendars with Category and media teams to ensure cohesive messaging on all touchpoints and support of key business priorities.
- Build POE calendar aligned with Media to ensure TTL consistancy in messaging, and appropriate marketing budget allocation by channel
- Manage local agency for content execution.
- Understand local market needs and brief in creative concepts
- Adapt global social content for SEA markets and participate with the global social community for learnings and best practices.
- Monitor and collaborate with Media to boost high-performing organic content visibility.
- Regularly report on social insights and performance metrics.
- Stay updated on platform capabilities, tools as well as content trends
- Conduct A/B testing to optimize Social content, from copy to visuals.
- Support e-commerce Livestream planning and execution.
- Oversee Social budgets effectively within guidance.
About You
Skills & Experience
- 4-6 years in social media and community management.
- Background in Marketing or PR with strong social media strategy experience.
- Data led approach to role of Social across Paid Owned Earned, comlementing creative content skills
- Confidence with social tools (Sprinklr preferred).
- Livestreaming experience from planning to execution and reporting
- Strong analytical, creative, and strategic mindset.
- Proven experience managing agencies and external partners.
- Excellent written and verbal communication skills.
Traits
- Positive, proactive, and adaptable to change.
- Strong problem-solving and organizational skills.
- Proactive, able to to work independantly and as part of fast paced team environment
- Calm under pressure
- Numerically literate for reporting and planning purposes
- Unafraid to challenge constructively, or receive feedback
- An ability to influence with clear, informed and logical storytelling
- Culturally aware, with a keen understanding of the Southeast Asian market.
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Dyson is an equal opportunity employer. We know that great minds dont think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
