Social Media Manager

About Our Company
We are a Singapore-based health and wellness brand serving over 200,000 customers worldwide. We have over 50 full-time team members based in Singapore, Indonesia, Malaysia, and the Philippines.

How We're Growing With Great People

(1) We Care About Your Outcomes/ Goals
On top of that, we provide mentoring and guidance. We believe that learning and growing never stop for anyone. The best way to learn is if you have someone (a mentor or peer) to help you see the big picture and make more effective decisions. It's invaluable to have a team that cares about what happens to you.

(2) Resources For Learning And Growing
Beyond this, if there is relevant training that our team members can attend to grow themselves, we are more than happy to provide it. We invest thousands of dollars into programs and consultations with REAL experts. Not many companies believe in investing as heavily as we do in our talents. We believe it's a must to continuously reinvest in our people.

(3) Team Structure
We have a flat hierarchy where ideas from everyone are valued. We do not operate on seniority or experience alone. We make decisions that drive toward our goals and we chase our goals as a team.

(4) Career Progression
Our progression structure is based on merit, contribution, and performance. Some might move faster while others require time. It's purely up to the individual how fast they want to grow. We guide and create opportunities that fit your goals.

We are looking for the best of the best, an A-team player

As a Social Media Manager with The Purest Group, you will work closely with our Content Strategists to execute creative ideas aligned with the brand guidelines and standards, engaging the user while staying true to the brand vision.

You should be familiar with the basic principles of various social media platforms (including but not limited to Instagram, Tiktok, Youtube, etc.), have a good eye for design, be capable of working under pressure, and have strong attention to detail. You should also be confident in making creative decisions independently on the projects and accounts under your charge.

Main Job Requirements:

• Content Ideation: Monitor industry trends, competitor activities, and social media innovations to develop fresh ideas and keep our our content engaging and relevant.
• Content Creation: Collaborate with internal teams and external partners to produce high-quality content (including images, videos, Reels, and Stories) that showcases our products, lifestyle, and values.
• Community Management: Engage with our community by responding to comments, messages, and mentions in a timely and friendly manner. Cultivate relationships with influencers and brand ambassadors to enhance our reach and credibility.
• Brand Voice & Consistency: Ensure that all social media content maintains brand consistency in terms of tone, style, and messaging. Uphold the brand's values and personality across all social platforms.
• Paid Social Media Campaigns: Work closely with the marketing team to align paid campaigns with organic content. Assist in planning and executing paid social media campaigns to drive traffic, conversions, and brand awareness.
• Performance Analysis: Track and report on social media metrics, providing insights into the effectiveness of content and campaigns. Use data to optimize content strategies, improve engagement rates, and drive conversions and brand loyalty across platforms.