Strategic Marketing Analyst

Job Title: Strategic Marketing Analyst

Job Description:

We are seeking a creative and results-driven Strategic Marketing Analyst

to oversee our social media strategy and execute organic and paid advertising campaigns. The ideal candidate will have a strong understanding of various social media platforms, as well as experience with Google Ads and Meta Ads (formerly Facebook Ads).

Key Responsibilities:

1. Social Media Strategy:

- Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.

- Create and maintain a content calendar that aligns with marketing goals and key events.

2. Content Creation and Management:

- Design, create, and curate engaging content for social media platforms (Facebook, Instagram, Google, etc.).

- Able to produce designs and copywriting to produce high-quality content.

3. Organic Social Media Management:

- Monitor social media trends and audience behavior to optimize organic reach.

- Engage with followers, respond to comments/messages, and foster community interaction.

4. Paid Advertising:

- Plan, execute, and manage paid ad campaigns across Google Ads and Meta Ads.

- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.

5. Analytics and Reporting:

- Analyze social media metrics and campaign performance data to track effectiveness and return on investment (ROI).

- Prepare regular reports and present insights to the marketing team and stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 3+ years of experience in social media management or digital marketing.

- Proven experience with Google Ads and Meta Ads, including audience targeting and campaign optimization.

- Strong understanding of social media platforms, best practices, and emerging trends.

- Excellent written and verbal communication skills.

- Proficiency in analytics tools (e.g., Google Analytics, social media insights).

- Creative mindset with strong project management and organizational skills.

- Ability to work independently and as part of a team.

Preferred Qualifications:

- Experience with additional advertising platforms (e.g., Meta Ads, google Ads) is a plus.

- Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva) is advantageous.

Salary: Competitive salary based on experience and qualifications [can be discussed].

Location: [Remote or hybrid]