Job Description
Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo Never. Courage Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
About the Team
We are TikTok's LIVE Gift Design Team, dedicated to bringing joy to millions of users and empowering creators to thrive. Through innovative designsranging from digital gifts and mini-games to playful IP characterswe transform live-streaming into interactive experiences that connect communities worldwide.
Our vision is simple: fun fuels community, creativity sparks opportunity. By merging art with technology, we unlock new ways for creators and users to engage meaningfully and grow together. Join us, and shape the future of live-streaming experiences with impact and purpose.
1. Taking ownership of the creative concept, production, and launch of virtual gifts, primarily in the form of animations, for TikTok LIVE;
2. Analyze feedback from streamers and users on gift animations, using metrics like sales and retention to develop strategies that drive engagement and improve gift sales;
3. Research aesthetic preferences across different countries, leveraging cultural understanding to help the team achieve diverse styles and perspectives;
4. Bring creative ideas to the table by exploring valuable initiatives beyond virtual gift animations, including but not limited to short video production, physical collectibles, and special effects filters.
Qualifications
Minimum qualifications:
1. 3+ years of experience in digital content strategy, visual media, production, or related fields;
2. Strong aesthetic sense and experience managing the full production process of media projects, from concept to launch (e.g., films, games, commercials);
3. Hands-on experience with LIVE streaming, either as a streamer or a user, with a passion for the LIVE industry;
4. Ability to collaborate in a fast-paced, dynamic environment;
5. Proficiency with production tools, such as Adobe Creative Suite, Figma, Cinema 4D, Blender, etc.
Preferred qualifications:
1. Proven ability to independently manage full-scale video or media production;
2. Exceptional storytelling skills and an ability to connect with audiences through digital content;
3. Knowledge of physical product manufacturing, including production processes, materials, and cost management;
4. Familiarity with AI and emerging technologies and how they can enhance creative production;
5. Experience with research methodologies, data analysis, and interpreting user feedback to generate actionable insights;
6. Understanding of the virtual goods, digital products, or gaming industries.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
