Company Description
JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it's amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Tira, Super, Kenco, Pilao & Gevalia.
The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.
JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.
Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE's global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.
Job Description
In Store POSM Execution
- Co-develop and execute in store marketing plan for all brand activations & innovations based on Marketing Calendar.
- Collaborate with suppliers and agencies to develop, design and implement POS materials, displays, and gadgets that best achieve the required objectives.
- Execute & track in-store merchandising and promotional activities across various retail channels.
- Provide back-end support in the tracking of marketing spend on a monthly basis.
In Store Activation
- Coordinate with Sales Teams and Field Sales Operations to schedule in-store activations based on Marketing Calendar.
- Source for GWP (Gift with Purchase) premiums to support trade activities & channel exclusive promotions.
- Liaise with Agencies to ensure end to end execution excellence for all in-store activation events across all JDE Brands.
- Manage & track inventory for all premium items in the warehouse and the Activation Agency warehouse
Administrative Duties
- Work with cross-functional teams to reconcile monthly A&P (Advertising & Promotion) Budget
- Manage procurement processes for all trade-related expenses
Qualifications
- Minimum 2 years of experience in Shopper marketing or Sales.
- Sales experience is recommended.
- Familiarity with the FMCG (Fast Moving Consumer Goods) industry.
- Knowledge of information system tools such as AC Nielsen, paceman, TNS, GFK.
- Availability to work during major festivals (e.g. Chinese New Year period), in view of store activations.
