The Trade Marketing Executive role responsible includes, but not limited to manage promoter
activities and training, liaise on POSMs (Point of Sale Materials), oversee trade displays, and conduct
market pricing research. The ideal candidate will be thinking out of the box with great analytical
thinking and being resourceful to meet tight deadline.
Job Description
- Ensure that products are displayed prominently in retail stores to enhance brand visibility and attract customers, while implementing strategies to optimize product placement and visibility through shelf positioning and signage.
- Create and analyze sell-out reports to monitor product sales performance in retail outlets, identifying trends, patterns, and opportunities from sales data to guide future marketing and sales strategies.
- Develop, plan, and orchestrate B2B and B2C events including trade shows, product launches, and promotional campaigns.
- Manage POSM production and distribution, execute trade marketing activities, analyze market trends and sales data, and oversee trade displays and promoter training.
- Boost sales and brand recognition - create and execute trade promotions alongside distributors and retailers, ensuring all efforts align with the bigger marketing plan.
- Forge a dynamic team of product evangelists by training and mentoring promoters and product trainers to excel in retail settings.
Job Requirements
- Bachelor's Degree in marketing, business administration, commerce, or any related field is required.
- Minimum of 2 years of experience in trade activation within the consumer products industry is required, with prior experience in a trade marketing role often preferred.
- Strong analytical skills to assess market trends, sales data, and consumer behaviour are crucial.
- Pleasant personality, creative, team player and proven success working independently.
- Knowledge of strategic planning principles and marketing best practices.
- Possess good stress management skill and able to meet tight deadlines.
