Key Job Accountabilities:
Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.
Collect and analyze consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage A&P budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management
Key Skills:
Market & Consumer Insight
Identifies market drivers
Translates trends and consumer knowledge into meaningful insights
Brand Development
Thinks brand strategy
Imagines disruptive products & services
Develops integrated campaigns that work
Integrates retail & shopper expertise
Activation Excellence
Delivers excellence with agility and rigor
Integrates sustainable, business consciousness
Collaborative Leadership
Creates collaboration for bigger success
Shares & leverages best practices
Requirements:
University graduated or above, preferable in Business, Marketing or related discipline
Minimum 3 years of relevant marketing experience (candidates with more years of experience may be considered for Senior role)
Good knowledge of beauty products/categories
Experienced in research and market data analysis
Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
Willing to learn, goal-oriented, able to work under pressure
Good communication and interpersonal skills
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